As the world flattens and readers drive content, PR ebbs and flows in exciting little unexplored spaces not too long ago was thought impossible.
Take advantage of new technologies to reach the target market.
Get the audience “in” the event rather than “at”.
The right message on the right platform drives the right audience.
Creativity leaves its mark when it is strategic.
There is a handshake that happens before the mailer is sent and read, it’s called permission.
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