No matter how technology has changed the way people communicate, PR still is, and always will be, about relationships.
Integrated Public Relations
We are 17 going on 18 years because we have always kept our eyes on the ball. Simply put, we build relationships. We use and integrate various Public Relations tools. The mix may include all or some advertising, marketing promotions, media relations, events, direct marketing and social media. This mix builds two-way communications between our clients and their stakeholders. Communication that is permitted, expected and useful.
Our practice comes from over 60 years of combined management experience in advertising, PR and development communications.
ArdentComm recognizes that while technology offers many channels for influencing markets, it does not provide the discernment needed to choose the ones that matter. Neither does technology create the message that turns a reader, viewer, listener or participant into a loyal customer, nor differentiate the crucial driving forces behind customer responses in one province, region or country from another.
ArdentComm helps you craft your message, get the right platform, and connect with your audience. Don’t be distracted by the bells and whistles technology may add to your marketing activities; your key message should be the main attraction. Your audience should never lose sight of your message whether via news, direct mailer, seminar or through a spokesperson. It’s all about being strategic.
We are Ardent Communications,
the top PR agency in the Philippines, providing
the expertise to raise any organization’s visibility within its industry.
HOW WE DO IT:
We focus your resources where it brings the most benefits.
As a client-focused agency, we are seeing that there are problems that can’t be solved by one tool only. You have to throw more than one ingredient into the mix for full effect.
As an agency with PR as its heart, we are first of all strategic, creative second.
Your objectives dictate our strategy. Whether your requirement can be met by one service or the integration of several, the driving factor for the final choice is cost-efficiency. We give you the flexibility to focus or refocus your resources where it will bring you the most benefits through any one, several or all of the services in our practice areas.
To get value for money. Have you ever tried coordinating with different agencies for advertising, PR, events, and direct marketing all at the same time? How much did it cost you in time, money and effort? We offer you expertise in all of your marketing communications requirements. You maximize your budget because you talk to one shop and get more cost-effective services.
To create and communicate the need. We help make your key audience realize and understand their need for your product and services.
To better manage the numbers. If it is not measurable then it is not achievable. Measurement is the barometer of success. With the proper metrics, we can track the progress of our campaigns. Metrics make a dynamic and proactive program that is able to adapt to the fickleness of the marketplace.
Affiliations: Text100, Brodeur Worldwide, Porter Novelli, United Print Media Group (UPMG)
Our practice comes from over 40 years of combined management experience in Advertising, PR and Development Communications.
Don’t waste time. Contact us — the top PR agency in the Philippines.