Motorcycle makers steer road safety training for kids

QUEZON CITY, PHILIPPINES – November 13, 2015. Of the reported 400 fatal road accidents in Metro Manila last year, more than 200 involved children 15 years and below, according to the Metropolitan Manila Development Authority (MMDA).

This is why the Motorcycle Development Program Participants Association (MDPPA), composed of leading motorcycle manufacturers such as Honda Philippines Inc., Kawasaki Motors Philippines Corporation, Suzuki Philippines Inc., Yamaha Motor Philippines Inc., and Kymco Philippines, Inc.; is using Public Relations to promote safety, especially among children.

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The MDPPA’s Road Safety Seminar for Children uses interactive road safety education activities right in the campuses of different elementary schools in Metro Manila as part of the organization’s advocacy. The second leg of the seminar, held in collaboration with the Far Eastern University-Nicanor Reyes Educational Foundation Diliman College (FEU-FERN), included hands-on exercises, road situation simulation in the portable children’s road safety park and the appearance of MDPPA’s mascot “Rodi”. The one-day event was held last September in FEU-FERN campus in Diliman, Quezon City and was attended by grade two pupils.

Grade Two teacher and one of the seminar speakers Deceree Carimal shed light about the innovative format of the seminar. “Children are visual learners so they need to see what’s being explained,” she said, noting that it is more difficult to impart the lessons by just verbally explaining the concepts. Carimal added that when children see adults violating traffic rules, it is very likely that they will mimic what the adults are doing.

Rodel Pablo, president of MDPPA, explained the importance of the activity, “Sadly, a large number of the adult population in the country either don’t follow road safety rules, or are not actively teaching their kids. Training the children about road safety would significantly reduce the rate of road crashes in the future.”

Pablo also shared the vision of MDPPA’s members, “MDPPA puts road safety at the forefront of our initiatives. Also, our member-motorcycle manufacturers all believe that as road safety is for all it is also a shared responsibility and should be a continuing effort “

Public Relations through stakeholder engagement

“A major cause of road crashes is the intentional ignorance of traffic rules,” said Engr. Alberto Suansing, Secretary General of the Philippine Global Road Safety Partnership (PGRSP), a non-profit organization that brings together government agencies, business entities and civil society to address global and local road safety issues. “We have to inculcate the habit of following traffic rules among children, and impress on them the ideas that discipline and adherence to safety practices—for example, as simple as wearing a helmet when riding a motorcycle and crossing the road using the pedestrian lane—are what will save their lives. The best way to start is to simplify the lessons by using visual and practical learning strategies,” added Suansing, who is also the former assistant secretary of the Department of Transportation and Communications (DOTC) and was in concurrent capacity as Chief of the Land Transportation Office (LTO).

The Road Safety Seminar for Children is also in pace with the UN Road Safety Collaboration’s global campaign called “#SaveKidsLives”, which aims to make roads safer for everyone especially the children. MDPPA plans to hold the seminar in more elementary schools this quarter.

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