Manila, Philippines – Always trying to make a difference in the Filipino home, Hanabishi celebrated its 30th anniversary in a special kind of abode: the Bahay at Yaman ni San Martin de Porres Rehabilitation Center, a dwelling place for street children, foundlings, abandoned children, victims of domestic abuse, and victims of child labor. On February 20, 2016, the executives and staff of Hanabishi, in partnership with Jollibee Foods Corporation, chose to hold a fun-filled birthday with 150 children from the residential care center located in Bustos, Bulacan – which is just a couple of towns away from Hanabishi’s headquarters – instead of having the usual team-building activity.
“We usually do our company team-building activity around this time of the year. But since it’s our 30th anniversary, we wanted to make it more memorable not only for our employees, but also for the other members of the community where we operate. Partnering with the Bahay at Yaman ni San Martin de Porres Rehabilitation Center was a perfect opportunity for us to give back,” shares Hanabishi Vice President Cherish Ong-Chua.
For the past three decades, Hanabishi has kept its commitment of bringing high quality yet affordable home products to every Filipino home. Its lineup of small kitchen appliances, living room and bedroom products, garment care products and commercial-grade appliances has consistently delivered on the promise of quality and affordability, truly making the brand the “Kapartner ng Praktikal na Nanay at Bossing.” It is one of the leading brands in the country in terms of volume sales, and has various exciting activities and product launches in the pipeline.
Aside from preparing the food, games, and prizes which both the kids and kids-at-heart enjoyed, the group also donated some items including toiletries, condiments, chocolate drinks, sacks of rice, school supplies, and clothes.
“More than the items we donated, I think what matters more are the quality time that we spent with the kids. We share the same belief with the Bahay at Yaman ni San Martin de Porres Rehabilitation Center that by giving these disadvantaged children a safe home, empowering them with opportunities for growth and development, and making them feel the love of a family, they can become productive citizens of the society in the future,” she adds.
Over the years, Hanabishi has supported several organizations and foundations like Bantay Bata 163 and GMA Kapuso Foundation.