25th PR Congress reaffirms commitment to uphold truth

The 25th National PR Congress, the country’s biggest gathering of PR and communication professionals, turns the spotlight on building consensus, to together explore solutions toward ensuring truth in the practice of communication.

The annual PR congress, set September 27 and 28 at Shangri-La at the Fort, Taguig City, engages all PR and communication practitioners and aspirants alike to uphold truth in the age of disinformation with its theme of “Truth or Trolls: PR in the Age of Disinformation.”

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Younger Buyers Seek Engaging Experience during Vehicle-Shopping Journey, J.D. Power Finds

An increasing number of younger buyers  (29 years old and younger) are seeking a more engaging and seamless convergence between their online and offline vehicle-shopping experience, according to the J.D. Power 2018 Philippines Sales Satisfaction Index (SSI) Study,SM released today. These younger buyers are more satisfied when they use a combination of both online channels, such as the website, and offline channels, such as visits to dealerships when purchasing a vehicle.

The study finds that this group of customers are active both online and offline when researching their vehicle purchase. When searching for a vehicle, nearly 60% of shoppers 29 years and younger use the internet vs. 43% of those 30 years and older. Additionally, 80% of younger buyers compare prices from different dealerships online vs. 68% of older buyers. When interacting with the dealer, 63% of younger buyers contact a dealership directly to schedule an appointment vs. 54% of older buyers. At the dealership, 28% of younger buyers engage with a staff member with deep product knowledge, such as product specialists, compared with 20% of older buyers. In addition, 81% of younger buyers take a test drive vs. 80% of older buyers.

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Express Service Key to Satisfaction and Brand Loyalty, J.D. Power Finds

Offering express service is a key driver of customer satisfaction, particularly for customers who visit a dealer for routine maintenance, according to the J.D. Power 2018 Philippines Customer Service Index (CSI) Study,SM released today.

The proportion of customers who were offered express service during their most recent visit has increased by 38 percentage points year over year (55% vs. 17%, respectively). Nearly half (44%) of those who used the express service option had their vehicle returned within two hours. Overall satisfaction among these customers is higher than among those who did not select express service (820 vs. 793, respectively, on a 1,000-point scale). More than half (51%) of customers who chose this option say they “definitely would” recommend the service center to a friend or relative, compared with 42% of those who did not use the option.

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Caltex and Robinsons Rewards Card mark three years of partnership

Caltex, marketed by Chevron Philippines, Inc. (CPI), and Robinsons Rewards Card (RRC), loyalty card of the Robinsons Retail Holdings Inc. (RRHI), celebrate the third year of one of the country’s most-successful customer loyalty programs with a limited-edition Justice League collectibles promo which can be redeemed until October 15, 2018.

The partnership continues to bring more value to Caltex and Robinsons customers with its variety of fuel and shopping rewards through the RRC customer loyalty program. Patrons can earn points online and use them to redeem grocery, fuel, and other perks, with the multiple options given to members changing the customer loyalty landscape in Philippines.

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Oxford Business Group continues to attract leading global firms to its subscriber list

The latest edition of the Fortune Global 500 Index for 2018 confirms the ever-increasing role that emerging markets are playing as key drivers of global economic growth and their influence on top international firms.

Oxford Business Group (OBG), which has long served as a valuable point of reference for investors seeking comprehensive exploration of the global rise of emerging markets, once again saw increasing subscription numbers from the world’s biggest companies. Representatives from 354 firms, representing more than 70% of the companies listed on the index, are now using the international publishing, research and consultancy firm as a source of reference for their operations, up from 337, or 67% in 2017.

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