Hino bolsters Inland’s operations with durable trucks

HMP Publicity Photo
(From L-R) Hino Motors Philippines (HMP) President Mr. Hiroshi Aoki and HMP Chairman Mr. Vicente Mills, Jr. hand over the ceremonial key to Inland President Ms. Ma. Teresa R. Antonio and Inland SVP for Trucking and Contract Logistics Mr. Alfredo O. Gomez during the turnover ceremonies held at the HMP Plant in Canlubang, Laguna.

Canlubang, Laguna. November 8, 2016 – Hino Motors Philippines (HMP), the exclusive distributor of Hino trucks and buses in the Philippines, is supporting global freight and forwarding company Inland Corporation’s logistics needs through a fleet upgrade. Hino Motors has supplied 10 units of W342L light duty trucks with aluminum bodies and 8 units of SS2P heavy-duty H10 Wheeler Tractor Truck Chassis to service Inland’s new businesses and further broaden its local network of transport services.

HMP Chairman Mr. Vicente T. Mills, Jr. and HMP President Mr. Hiroshi Aoki formally turned the newly-purchased truck models over to Inland Corporation President Ma. Teresa R. Antonio and Inland SVP for Trucking and Contract Logistics Mr. Alfredo O. Gomez, during a ceremony at the HMP Plant in Canlubang, Laguna.

“We are confident in our capability to support Inland Corporation’s logistics needs and business growth targets. Total support is our mantra, and we are committed in delivering this promise to Inland Corporation and our other clients,” Mr. Mills shared.

By leveraging on HMP’s trucking expertise in driving vehicle sustainability as well as keeping operational costs at bay, Inland Corporation will be able to enhance its service capabilities in fulfilling new demands and discovering innovative solutions for the transport business.

HMP PR Publicity Photo
(From L-R) Inland SVP for Trucking and Contract Logistics Mr. Alfredo O. Gomez, Hino Motors Philippine (HMP) Chairman Mr. Vicente Mills, Jr., Inland President Ms. Ma. Teresa R. Antonio, and HMP President Mr. Hiroshi Aoki during the turnover ceremonies held at the HMP Plant in Canlubang, Laguna.

“We will continue to upgrade our fleet and explore more services in line with movement of merchandise for production from plant to plant. We are banking on Hino’s product and service expertise to increase our local reach,” said Antonio.

HMP has been engaged in the assembly and exclusive distribution of quality Hino trucks and buses in the Philippines for more than 40 years. Known for providing safe, durable, and reliable trucks, HMP complements the transport needs of businesses ranging from small and medium enterprises to big corporations.

HMP’s January 2016 to September 2016 sales grew by 46% year on year, significantly exceeding the industry’s 27% sales growth during the same period. By collaborating with new strategic partners such as Inland Corporation, HMP is confident in further strengthening its foothold in the local trucking industry.

HMP is targeting to supply 150 truck units as part of Inland Corporation’s 2017 re-fleeting program.

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About Hino Motors Philippines Corporation

Hino Motors Philippines Corporation (HMP) is primarily engaged in the exclusive assembly and distribution of quality Hino buses and trucks, distribution of genuine Hino spare parts, and the manufacture and distribution of other automotive-related products and services in the Philippines.

Originally incorporated in March 1975 under the name Pilipinas Hino Inc. (PHI) before it changed its name to HMP in 2015, the company is a joint venture among Filipino investors, Hino Motors, Ltd., and the Marubeni Corporation of Japan.

F5 Delivers Cloud Application Services without Compromise

F5 PR publicity photo
F5 Delivers Cloud Application Services

PHILIPPINES, NOVEMBER 16, 2016F5 Networks (NASDAQ: FFIV) today unveiled a series of solutions and innovations designed for customers requiring rich, consistent application services across private, public, and hybrid cloud application deployments. In addition, F5 announced combined solutions with Equinix Cloud Exchange and Performance Hub that empower enterprises to deploy business-critical applications in multiple public cloud infrastructures with leading security, availability, and performance.

As businesses transform to digital-first organizations, applications and associated services are vital for competitive differentiation. F5 is bringing these solutions to market as IT must enable both established and emerging environments to better integrate DevOps practices, agile development, and cloud resources. F5 sits in a unique position at the convergence of cloud and data center application services, enabling customers to embrace modern infrastructures without sacrificing security and control.

“A digital economy means that applications and services must be easy to deploy, low-friction, and quick to scale to help organizations pivot toward new market opportunities,” said Ryan Kearny, EVP of Product Development and CTO, F5. “Only F5 provides programmable, feature-rich software and hardware to unify the delivery of apps across data center and cloud environments, including container and microservices use cases. Our solutions further reduce deployment time through valuable integrations, native orchestration capabilities, and compelling partnership solutions, such as our colocation offerings with Equinix.”

Migrating IT workflows to the cloud promises significant advantages, but can place unintended stress on parallel management, security, and operations functions. While evolving their business models, organizations are challenged to deliver service enhancements to keep up with the changing requirements of growing user counts, applications, and traffic volumes. As enterprises travel different paths to the cloud, F5 is introducing technologies that bridge between established IT and more cloud-fluent infrastructure models.

F5 PR Publicity photo
Hybrid cloud application deployments
  • The BIG-IP® iSeries line of ‘software-defined hardware’ Application Delivery Controllers

F5 is expanding its BIG-IP offerings with the iSeries. The new hardware platforms incorporate industry-leading programmability with support for node.js via iRules LX, enabling customers to tailor their systems for evolving infrastructure needs. Unique to the iSeries, F5’s TurboFlex technology enables selectable performance profiles to maximize investment protection and deliver dedicated cloud, security, and app delivery optimizations. Similarly, iSeries platforms can be specifically configured to support enhanced DDoS protection, as well as private cloud and SDN technologies from organizations such as OpenStack, Cisco, and VMware. Additional detail about F5’s iSeries platforms is available in this companion blog post.

  • Partner solutions with Equinix for application delivery services in colocation environments

F5’s comprehensive partnership with Equinix, leveraging both the Equinix Cloud Exchange and Performance Hub, enables enhanced global access to application delivery and security services. Through the Equinix Cloud Exchange—available in 21 markets—F5 provides direct, seamless access to its cloud services, bypassing the public Internet and thus increasing performance and security. And, by combining the F5 cloud gateway with Equinix Performance Hub, customers can take advantage of a hybrid interconnection model, providing high-speed and low-latency connectivity between multiple cloud providers and enterprise networks. The net result of F5 and Equinix efforts is an optimized, secure application delivery model that delivers the utmost in application performance and user experience possible. For more about F5’s collaboration with Equinix and cloud interconnect colocation, please see this Equinix blog post.

  • Lightweight proxy and connector technologies to encourage cloud and hybrid deployments

F5 will expand its agile software portfolio with solutions that are simple to use and integrate with management and orchestration tools. These technologies grant customers a more flexible approach to application deployment and better take advantage of the operations gains and efficiency of the cloud. Specifically, F5 is introducing the following:

  • Application Services Proxy provides basic load balancing and application traffic visibility in a small, lightweight form factor that can quickly be deployed. This gives customers ultimate flexibility in developing, testing, and scaling applications and associated services in concert with cloud and container environments.
  • Container Connector offerings enable the provisioning of services for containerized applications, and make it easy to integrate capabilities from management/orchestration systems such as Kubernetes and Mesos/Marathon. For simple load balancing, Application Services Proxy can be used in highly portable environments; for more substantial application delivery services, the connector automates provisioning to a BIG-IP solution.
  • Application Connector dramatically simplifies access for enterprise applications hosted in the public cloud, providing the security and availability services those applications require. To accomplish this, it delivers application services from the edge of the cloud by automatically discovering cloud-hosted instances and connecting them to the customer’s data center or hosted location.

Supporting Quotes

“F5 has defined goals of easing customers’ transition to the cloud and supporting their application-driven digital initiatives,” said Zeus Kerravala, Principal Analyst, ZK Research. “Organizations can use the company’s hardware and virtual editions to migrate services to a cloud, hosted, or hybrid environment, with F5 technology effectively serving as an advantageous gateway. In the F5 framework, customers and (their app developers) can select cloud providers without limiting services to individual applications, confining themselves to restrictive use cases, or depending on shadow IT to support apps.”

“Today’s organizations are continually asking how they can provide crucial application services—such as identity federation and SSO—in both on-premises and cloud environments,” said Greg Adgate, VP, Global Partnerships & Alliances, Equinix. “By offering connectivity to critical applications via the Equinix Cloud Exchange and integrating them with our Performance Hub solution, we are enabling customers to heighten productivity and enhance security to a globally distributed user base, and with lower costs.”


BIG-IP iSeries platforms are available now. Offerings from F5 and Equinix, along with related partnership details, are available now. Please contact a local F5 sales office for additional product and service availability information pertaining to specific countries. Formal availability for F5’s Application Services Proxy, Container Connector, and Application Connector technologies will be announced at a later date.



Suzuki Super Carry shows MSMEs how to keep the wheels of business turning at the AFFI Expo 2016

Suzuki PR Publicity Photo
Suzuki Super Carry Bankers Launch

MANILA, PHILIPPINES. October 15, 2016 – Suzuki Philippines accelerates interest for its most recently launched product among its primary target market—the micro, small and medium-sized enterprises (MSMEs)—by presenting the Super Carry at the 15th Association of Filipino Franchisers Inc. (AFFI) Expo at the World Trade Center in Pasay City on October 14 to 16.

Beneficial to businesses in more ways than one, Super Carry is specially designed to help more businesses reach their maximum potential as it is built to efficiently carry out more tasks, and be a practical, cost-efficient and reliable workhorse for any kind of enterprise.

As businesses in the country continue to prosper – along with it comes the increasing demand for vehicles used for the regular transport of goods, resources and manpower over great distances. However, even with the economic growth and its benefits combined, it is still hard to outweigh the inconveniences people encounter on a daily basis.

Heavy traffic, increased fuel costs, uneven road condition and the worsening pollution to identify several of them – these pressing issues do not only apply to people but the same goes especially for vehicles to which these businesses are heavily reliant on.

“Through providing the market with a vehicle capable of withstanding the toughest of conditions, Suzuki believes the Super Carry is designed with attributes fit to address such issues,” added Mr. Hoshikura.

To further highlight the attributes of their latest model, Suzuki Philippines will feature during the three-day event a line-up of the Super Carry each particularly modified for commercial use.

About Suzuki Philippines Incorporated

Suzuki Philippine Incorporated is a wholly-owned Japanese multinational firm highly recognized in the automotive industry. The company specializes in the manufacture and sale of motorcycle and distribution of compact vehicles.

Suzuki has established its reputation worldwide for quality, versatility, and innovation and has created a heritage of trust and reliability. www.suzuki.com.ph


Moto announces its new portfolio for smartphone consumers in Philippines

Moto Z PR photo from ArdentComm
Moto Z 

Manila, Philippines – October 20, 2016: Moto surges its way into the Philippine shores, in a comeback that offers incredible gadget choices, industry-first features, and customized user experiences. Jazzing up Moto’s renaissance is the announcement of James Reid and Nadine Lustre as Moto Ambassadors. Moto to introduce not one but three smartphones series: The Moto Z + Moto Mods Family, Moto’s flagship series whose singular feature is its modularity; Moto G Family, which redefines user functionality; and the Moto E Power, its entry-level lineup.

“Moto’s return to the Philippines solidifies Lenovo’s strong business momentum. With Lenovo’s Moto acquisition, Lenovo adds a premium smartphone portfolio that features top-tier hardware and software innovations such as the Moto Z and a customized experience with Moto Mods. With the exciting launch of the newest Moto lineup, we hope to highlight our smartphones’ sophistication, performance, and versatility through the hottest couple in entertainment, JaDine, which best exemplifies the Moto spirit with their youthful vibrance and charm,” said Dino Romano, Country Manager, Lenovo Mobile Business Group Philippines.

Moto Z: Stunning, thin, and svelte 

Crafted from military aircraft-grade aluminum and stainless steel, Moto Z combines durability with a svelte build and a brilliant 5.5” Quad HD AMOLED display. At 5.2mm, the smartphone packs a punch: it features a Qualcomm® Snapdragon TM 820 processor, 4GB of RAM, 64 GB of internal storage to address users’ memory requirements, and up to 24 hours of battery life.

It is also a boon to those who love taking photos: Moto Z’s high-resolution 13MP camera with optical image stabilization and laser autofocus allows users to capture beautiful, true-to- life pictures in any light. The front-facing 5MP camera includes a wide-angle lens, which is great for fitting friends in the picture. And groufie fanatics can finally feel less self-conscious about their appearance, too–with a front-facing LED flash, everybody in the groufie looks great, even in low light.

Pricing for Moto Z starts at Php33,999. It comes with a free Moto Style Shell so that customers can experience Moto Mods immediately.

Moto Z Play: Power on the go

Heavy smartphone users can now power through their day, and then some, on a single charge with Moto’s longest battery life ever. Packed with the same uniquie modularity features of the Moto Z, Moto Z Play ups the ante with a brilliant 5.5″ 1080p Super AMOLED display, up to 50 hours of battery life, and an industry-leading 16MP camera that offers laser and phase detect autofocus for capturing crystal-clear photos in any light. And with TurboPower™ charging, users can get up to 10 hours of power in just 15 minutes of charging.

Pricing for Moto Z Play starts at Php22,999. It also comes with a free Moto Style Shell.

Moto Z Family with Moto Mods: Smartphone transitions in a snap

Meet the Moto ModsTM, a brand new way to boost the Moto Z’s functionality whether for breathtaking imagery, enhanced music quality, or to simply bring on the power punch for days.  The lineup is composed of the Incipio OffGrid Power Pack, JBL® Soundboost Speaker Mod, Moto Insta-Share Projector Mod, Hasselblad True Zoom Camera Mod and Moto Style Shell Mods. It is compatible with the current flagship Moto Z and Moto Z Play and can be used on all future Moto Z models. These are designed to integrate with the phone into a sleek unit without turning it off or removing the back panel. Simply snap it on and it works like a charm –Moto ModsTM have harnessed the technology of incredibly strong magnets that work its magic every time.

Incipio offGRID Power Pack: The Incipio offGRID Power Pack beefs up the phone with 22 more hours of juice at 2200mAh of power, in addition to the already impressive battery life of the Moto Z. It comes with various designer versions to suit the taste and is capable of quick-charging via TurboPower. It guarantees peace of mind through long hauls of work and play – all in a snap.

JBL® Soundboost Speaker Mod: The JBL® Soundboost Speaker Mod is sure to fire up the energy with its high quality mobile audio that works both for music and calls, discarding the need for Bluetooth speakers. With 10 hours of battery life the JBL® Soundboost Speaker Mod will keep the party going and the  integrated kickstand will let users enjoy it loud and hands-free music. Whether watching movies, partying outdoors, or simply listening to much-loved playlists, the Soundboost Mod will definitely deliver.

Moto Insta-Share Projector Mod: The Moto Insta-Share Projector is an exciting new way to share photos, videos, and movies with friends, colleagues and loved ones. It projects up to 70-inch images to any flat surface, and comes with 1 hour additional battery life. It can be used for quick collaborative sharing via social media or make use of the integrated kickstand for 10- 120 minute videos, movies and documentaries that can be projected on walls or ceilings.

Hasselblad True Zoom Camera Mod: Hasselblad, the leader in camera equipment and pioneers of mirrorless digital cameras brings the Hasselblad True Zoom Camera Mod. With 10x optical zoom and 12MP sensor resolution, keep up with the action from afar without reducing image quality. It also has Optical and Electronic Image stabilization to get rid of shaky photos and videos. Video resolution is at 1080p Full HD, with various capture modes, ability to save in raw format for post-processing needs, and Xenon flash lights. It also comes with the trademark Hasselblad design and ergonomics, complete with physical zoom and shutter buttons, giving that premium feel for a delightful shooting experience. With the flexibility of the Moto ModsTM ecosystem, snapping up awesome photos on the go doesn’t get any better than this!

Moto Style Shell Mods: And finally, the Moto Style Shell Mod brings on the fab in a snap with premium designed back shells that transform the phone to suit the owner’s personal flair. Users can choose from real wood, leather or ballistic nylon that they can customize according to their outfit of the day. Users can match their outfit palette into the color of their Moto Style Shell Mod or go print on print with its various patterns.

In a lifestyle as dynamic as today, the Moto ModsTM are the perfect buddies to keep up and switch roles with effortless style, all in one phone, and all in a snap.

Below are the Moto Mods™ respective retail prices:

Product Price
Moto Style Shell – Herringbone Nylon Php 699
Moto Style Shell – Crimson Nylon Php 699
Moto Style Shell – Black Leather Php 999
Incipio offGRID Power Pack Php 4,999
JBL Soundboost Speaker Mod Php 5,499
Hasselblad True Zoom Php14,099
Moto Insta-Share Projector Php14,999

The Moto Z Family is available at selected MemoXpress and Silicon Valley outlets (SM North EDSA, SM Megamall and SM Mall of Asia).


Motor G Family: A streamlined design that redefines sleekness

The fourth generation Moto G4 Plus may be 7.9 mm thin, but it is a powerhouse: it has a 3000 mAh battery and a blazing-fast Octacore processor to help users handle work and recreational needs with ease.

It even offers a vivid 5.5” Full HD display and a 16MP camera that takes share-worthy crystal clear photos. The Moto G4 Plus’ large ƒ/2.0 aperture lets in more light and allows users to take beautiful photos even when it’s cloudy. Offering advanced color balancing features, the dual LED flash automatically makes adjustments so photos display natural-looking skin tones and consistent colors. And for those who love to take groufies, the wide angle lens on the 5 MP selfie cam makes it easy to fit everyone in the picture. Its exclusive camera software also allows users to adjust professional settings such as ISO and aperture so they always come up with great photos.

The Moto G4 Play takes performance on an intense level with a quad-core processor and 2GB of memory. Users can multitask all they want and switch back and forth between their favorite games, share-worthy videos, the hottest new song or the funniest memes on the web without ever missing a beat. Its 2800 mAh battery will last from morning till night. Plus its 5” HD display showcases sharp, vivid colors and intricate details. The Moto G4 Play uses a water-repellent nano-coating, so spills, splashes, and even a little rain won’t do any harm.

The Moto G Turbo Edition’s powerful graphics capabilities support rich 3D images, making games look great and run smoother than ever. And when in need of a quick burst of energy, the Moto G Turbo Edition’s TurboPower™ charger provides up to 6 hours of battery life in just 15 minutes. It keeps things real with a 13-megapixel camera that takes true-to-life photos in any light. It’s quick, sharp and dependable – with 4G LTE speed, an expansive 5-inch HD display and a battery that can keep up with users throughout the day. It has proprietary software enhancements like Moto Assist, Moto Actions and Moto Display, which are designed to make life easier.

The Moto G4 Plus retails at Php13,999.  The Moto G4 Play is free and exclusive at Smart SurfPlus Plan 999, while the Moto G Turbo Edition is free and exclusive at Globe MyLifeStyle Plan 799.

Moto E Power: More than what meets the eye

Designed to keep up with today’s millennials’ multi-faceted lifestyle, Moto’s entry-level smartphone Moto E Power offers a quad-core processor and 4G VoLTE capabilities, so users can seamlessly enjoy web surfing, video streaming, and updating their social media accounts. It features a 3500 mAh battery so users can watch videos, play games, and call friends & family without looking at the battery bar so often.

Moto E Power’s vibrant 12.7 cm (5 inch) HD display–the biggest and brightest display in the Moto E Series–allows users to relish various forms of multimedia including photos, videos, and web content. The display comes with a built-in smudge-resistant screen and a water-repellent nano-coating, so the smartphone stays protected from spills and smudges.

This smartphone comes with an 8 MP rear camera that features autofocus technology for capturing images without blurs and a front-facing 5 MP selfie camera with beautification mode.

Pricing for the Moto E Power starts at Php6,999.

Telco bundles

Smart subscribers who avail of Surf Plus Plan 999 get the Moto G4 Play for free as part of Moto’s telco partnership.


Globe subscribers availing of MyLifeStyle Plan 799 get the Moto G Turbo for free.


Globe subscribers can also avail of exclusive bundles featuring either the Moto Z or Moto Z Play bundled with unique Moto Mods:

Globe Offers – Moto Z, Z Play and Moto Mods

Moto Z + Hasselblad Mod Yours@2399
Moto Z + JBL Speaker and Incipio Offgrid Power Pack Yours@2299
Moto Z Play + JBL Speaker Mod Yours@1499



Moto Z Family Weekend Launch Promo

Sweetening the deal, Moto has announced a promo to celebrate the launch of the Moto Z family. From October 21-23, customers who purchase Moto Z or Moto Z Play will also get a free JBL SoundBoost speaker Mod. This promo will be available in the MX and Silicon Valley outlets in SM North EDSA, SM MOA and SM Megamall.

About Lenovo

Lenovo (HKSE: 992) (ADR: LNVGY) is a $45 billion global Fortune 500 company and a leader in providing innovative consumer, commercial, and enterprise technology. Our portfolio of high-quality, secure products and services covers PCs (including the legendary Think and multimode Yoga brands), workstations, servers, storage, smart TVs and a family of mobile products like smartphones (including the Motorola brand), tablets and apps. Follow us on Facebook, Twitter (@LenovoMobilePH), Instagram, or visit us at www.lenovomobile.com.ph.


About Motorola Mobility

Motorola Mobility, a Lenovo Company, connects people to the mobile Internet with affordable devices that don’t compromise on quality, experiences or style. For more information, please follow Moto PH on Facebook, Instagram and Twitter.

MDPPA holds road safety talks for San Beda College Alabang scouts

PR Photo for MDPPA
Safety first: San Beda College Alabang’s (SBCA) girl and boy scouts are all ears as a SBCA teacher-trainer talks about road safety practices.

Manila, Philippines. October 5, 2016 – Steadfast on its drive to educate more people on keeping safe on the streets, the Motorcycle Development Program Participants Association (MDPPA) brought their road safety advocacy activities to San Beda College Alabang and conducted a seminar for the school’s more than 100 girl and boy scouts from the 3rd, 5th and 6th grades last September 2, 2016. As role models, the scouts learned about coping with the increasing risks students face on the road daily, and how they can share the knowledge to their schoolmates.

“Road accidents involving kids are increasing by the day, and that is alarming,” said MDPPA Road Safety Vice Chairman Magnus Mateo. “Streets are like jungles and those are dangerous to kids unless they are properly educated,” he shared.

MDPPA pointed out that young pedestrians’ field of vision is limited compared to adults owing to their short height.  This, and some other factors cited on different studies, increase children’s risks for being involved in road accidents.

During the seminar, the scouts learned how to properly cross the street with or without traffic lights, and what to do to ensure safety when walking down the street or doing outdoor activities. The MDPPA team also discussed road visibility during bad weather, and drivers’ blind spot, and how to be more attentive during these situations.

MDPPA has been conducting road safety seminars in different schools since 2013, and has trained around 300 students all over the country about street safety.

“We hope this effort will inspire teachers to develop a course of study that will incorporate road safety awareness,” Mateo added.

For more details on MDPPA’s road safety advocacy and upcoming seminar schedules, please visit https://www.facebook.com/MDPPA.Official/ x`or follow https://twitter.com/MDPPA_Inc.


About Motorcycle Development Program Participants Association, Inc. (MDPPA)

Based on the basic principles of the Philippine Motor Vehicle Development Program implemented by the Board of Investments, Philippine Motorcycle Manufacturing Program (PMMP) Association was established in 1973. In 1987, new MVDP guidelines were finalized and program name was, likewise, changed to Motorcycle Development Program (MDP). The Association was given the new name of Motorcycle Development Program Participants Association, Inc. (MDPPA) in 1989.

The current five members of the Association: Honda, Kawasaki, Suzuki, Yamaha and Kymco, are all active participants of the government’s Motor Vehicle Development Program (MVDP).





Primary PR contact:

Eileen Bartolome Chua


Mobile : +63917 881 3440

Office: +63 2 6310511

Email: eileen.chua@ardent.com.ph

Secondary PR contact:

Athenna Jeremie Ordoña


Mobile: +63977 851 1035

Office: +63 2 6310511

Email: athenna.ordona@ardent.com.ph