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Help public high school learning in just 3 easy steps with Caltex Fuel Your School

Step 1: Fuel up in participating Caltex station. Step 2: Caltex will donate P1 for every four-liter fuel purchase. Step 3: Tell your friends about Caltex Fuel Your School.


Manila, Philippines, May 29, 2015 – Experience is the best teacher. So public school teachers go to the extent of spending even their own money to conduct experiments and projects that bring to life Science, Technology, Engineering and Mathematics (STEM) lessons for the sake of their students.

Come June 15 to July 15, 2015, the community and motoring public can help these educators obtain learning-by-doing projects for their students through the recently launched Caltex Fuel Your School (FYS) program.

“During this time, we will donate one peso (P1) for every 4-liter fuel purchase made by motorists at participating Caltex stations in Metro Manila. We aim to hit P5 million in this campaign month. The donation will then be turned over to our project partner American Chamber Foundation of the Philippines (ACFP) that is tasked to qualify submitted project proposals as well as the purchase of qualified STEM classroom projects,” announced Peter Morris, country chairman of Chevron Philippines Inc. (CPI).

The Department of Education (DepEd) of the Philippines as FYS project partner shortlisted the 33 highest-need public senior high schools in Metro Manila as beneficiaries qualified to receive a maximum of P150,000 per school in STEM classroom materials.

FYS comes just in time to fortify the STEM subject aptitudes of incoming Grades 11 and 12 in 2016 for public schools as set in the K-12 program of DepEd. FYS project partners estimate that at least 700 teachers and 9,000 students from the senior-ready public schools will benefit from the FYS program.

Driving FYS through Social Media

Aside from supporting the program via fueling at Caltex, the FYS partners also invite the public to help the schools by viewing and liking their favorite schools’ qualified projects as posted on the Caltex Philippines Facebook page at www.facebook.com/CaltexPhilippines or via www.caltexfuelyourschoolph.com . The FYS leaderboard in the website will be regularly updated to reflect ranking of the projects that generated the most to least likes. Projects will be funded in the order of their July 15 leaderboard rank. The top three projects with the most number of fan likes at the end of the FYS campaign will each receive an additional brand new laptop as bonus prize.

The program also encourages social media users to help the schools get their STEM wish list by promoting their projects online. Chevron, for instance, has an ongoing FYS awareness volunteer campaign among its employees, retailers and other business partners by urging them to create selfies and groupies using FYS props and posting them as their Facebook profile photos during the FYS campaign period and sending the FYS PH link so their own FB friends can also vote.

“It has been one of my dreams to see my students in a well-equipped laboratory room where they conduct experiments, manipulate the microscopes and discuss their findings. I’m just so glad this can become a reality through Caltex Fuel Your School,” said Cecilia Santiago, science teacher from M. Araullo High School in Manila.

Caltex Fuel Your School is part of Chevron’s Energy for Learning Initiative, which supports educational programs that create opportunities for individuals to acquire new knowledge, gain new skills and be exposed to different ways of thinking.

For more information about Caltex Fuel Your School, visit http://www.caltex.com/ph/fuelyourschool or contact the FYS hotline at 399-2505. Vote and help promote a FYS classroom project via Caltex Philippines Facebook page at www.facebook.com/CaltexPhilippines.

ArdentComm helps launch anticipated PH economic report from Oxford firm for 3rd straight year

Manila, Philippines. May 20, 2015 — Oxford Business Group (OBG); a global business intelligence research, consulting and publishing firm; leveraged the PR expertise of Ardent Communications, its official media partner in the Philippines, for the successful launch of the annual economic review entitled “The Report: The Philippines 2015” held recently in Makati.

Photo above shows (L-R) Ardent Communications Business Development Manager Mark Mallo, Ardent Communications Managing Director Ana Pista, Oxford Business Group Country Director Rosa Piro and Oxford Business Group Editorial Manager Rodrigo Diaz during the launch of The Report.
Photo above shows (L-R) Ardent Communications Business Development Manager Mark Mallo, Ardent Communications Managing Director Ana Pista, Oxford Business Group Country Director Rosa Piro and Oxford Business Group Editorial Manager Rodrigo Diaz during the launch of The Report.


ArdentComm, a leading marketing communications firm in the Philippines, has been handling OBG’s public relations needs for the past three years. The PR firm offers a mix of communication methods and strategies including advertising, digital marketing, events management, public relations, direct marketing and graphics design.

“OBG’s partnership with Ardent Communications over the last three years is a verification of the high quality and satisfactory service that they have provided us. We look forward to more years of working with them, an agency that understands what we need and is capable of translating it into reality”, shares Ms. Rosa Piro, OBG’s country director.

The Report: The Philippines 2015 features research-based information on different sectors balancing the country’s business and economic landscape such as Economy, Banking, BPO, Real Estate, Energy, Tourism, Infrastructure, Transport, Industry, Capital Markets, Education and Agriculture. It also boasts transcripts of OBG’s interviews with the country’s top influencers and game players, with Pres. Benigno Aquino III as the front liner.

The report also contains detailed analysis on the growth of the Philippine economy that is mainly driven by consumer oriented industries and construction. Although the average pace of growth in the Philippines decreased in 2014 to 6.1%, it consistently surpasses most of its regional peers, specifically Malaysia, Indonesia and Thailand that only grew at average paces of more than 5.5%. On the other hand, only three countries with higher GDP per capita across Asia grew faster than the Philippines.

With the rise in its growth rate, business activity and consumer expenditures, the Report asserts that the Philippines should be one of the countries that investors should keep an eye on.

Since the initial launch of The Report: The Philippines in 2013, ArdentComm has helped OBG steadily built up the media and consumer interest in the much-anticipated yearly report.

Interested readers can subscribe to The Report in either digital or print edition through OBG’s official website at www.oxfordbusinessgroup.com.




Using Eco-friendly and Safe Building Products for a Green and Healthy Home

JH home2

Manila, Philippines. Apr 21, 2015 — Building a green home doesn’t mean sacrificing the budget, design, comfort, or durability. By using materials like the HardieFlex® fiber cement boards from James Hardie — homeowners gain sustainability, cost-efficiency and safeguard for the health of their family.

James Hardie building materials are low in VOCs (Volatile Organic Compounds) and contain no asbestos which are substances that can harm humans and the environment. HardieFlex® fiber cement boards are made from unbleached pine wood pulp from sustainable plantation timber, ordinary Portland cement, sand, water and small amounts of additives. Moreover, when properly installed and maintained, HardieFlex® boards create thermally comfortable and energy efficient homes.

Because HardieFlex® building materials are combined wood pulp, cement and sand, they are resistant to fire, termite, moisture, impact, and rotting. Simply put, HardieFlex® fiber cement boards will last a long time, and incur lower replacement, maintenance and repair dues.

With a product for different parts of the house — HardieFlex Walls, HardieFlex Wet Area Solution, HardieFlex Senepa, HardieFlex Eaves, HardiePlank Siding, HardieFlex Ceilings, and HardieFlex Flooring — these mean more savings in the in the long run. Additionally, James Hardie offers a 10-year product warranty in all of its products as well as technical and customer support assistance with nationwide availability.

It’s time for home owners to consider going green with James Hardie building materials that are environment-friendly, cost-efficient, energy-saving and most especially, safe for Filipino families.


AmCham ScholaRUN Event Raises P1M for scholarships

Manila, Philippines, April 15, 2015 – Over 3,367 runners composed of 477 Chevron employees and 2,890 delegates from American Chamber of Commerce member-companies raced around Bonifacio Global City (BGC) during the 4th AmCham ScholaRUN to raise funds for select 100 underprivileged but deserving Filipino students.

Public Relations CSR scholarship fun run
Runners from Chevron celebrates their one-two combo of finishing and helping send disadvantaged but bright students to school.


The charity run generated more than 1 million pesos that will go to AmCham Foundation’s scholarship program to support scholars in both vocational and college levels. The number of participants grew by 1,000 this year, a sign of growing support for the annual event. Since the yearly activity started, the American Chamber Foundation Philippines Inc. (ACF) in partnership with Chevron Philippines Inc. (CPI), marketer of the Caltex fuel and lubricants, has given education opportunities for hundreds of ACF scholars. ACF has supported numerous graduates who are currently working in various companies, locally and globally.

Finishers of the 3k, 5k and 10k categories all received commemorative medals for their participation aside from getting a fun workout with colleagues and friends.

Finishing 3rd in the 5k category, Janice Trinidad, Expatriate Assignee Counselor of Chevron Holdings Inc. (CHI), proudly said, “It feels great to run for a good cause. I fully support this annual activity because I know it’s a privilege to help provide education for our country’s next generation of leaders.”