Caltex opens another station in Palawan to add to growing nationwide retail network

Staff of the newly-opened Caltex station in Tiniguiban, Puerto Princesa City eager to serve motorists.

There’s a new pitstop for motorists coming from or going to Palawan airport or its port area, as Caltex opens another station along South Road in Bgy. Tiniguiban, Puerto Princesa City. This makes a total of 17 Caltex stations straddling the 450-kilometer long island of Palawan.

Chevron Philippines Inc. (CPI), marketer of Caltex fuels and lubricants, continues to grow its network of Caltex stations in the country. CPI has opened 14 new Caltex stations in the first six months of 2018. Caltex remains the third largest network of fuel service stations in the country with over 600 sites and more slated to open for the rest of the year.

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25th PR Congress reaffirms commitment to uphold truth

The 25th National PR Congress, the country’s biggest gathering of PR and communication professionals, turns the spotlight on building consensus, to together explore solutions toward ensuring truth in the practice of communication.

The annual PR congress, set September 27 and 28 at Shangri-La at the Fort, Taguig City, engages all PR and communication practitioners and aspirants alike to uphold truth in the age of disinformation with its theme of “Truth or Trolls: PR in the Age of Disinformation.”

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Younger Buyers Seek Engaging Experience during Vehicle-Shopping Journey, J.D. Power Finds

An increasing number of younger buyers  (29 years old and younger) are seeking a more engaging and seamless convergence between their online and offline vehicle-shopping experience, according to the J.D. Power 2018 Philippines Sales Satisfaction Index (SSI) Study,SM released today. These younger buyers are more satisfied when they use a combination of both online channels, such as the website, and offline channels, such as visits to dealerships when purchasing a vehicle.

The study finds that this group of customers are active both online and offline when researching their vehicle purchase. When searching for a vehicle, nearly 60% of shoppers 29 years and younger use the internet vs. 43% of those 30 years and older. Additionally, 80% of younger buyers compare prices from different dealerships online vs. 68% of older buyers. When interacting with the dealer, 63% of younger buyers contact a dealership directly to schedule an appointment vs. 54% of older buyers. At the dealership, 28% of younger buyers engage with a staff member with deep product knowledge, such as product specialists, compared with 20% of older buyers. In addition, 81% of younger buyers take a test drive vs. 80% of older buyers.

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Express Service Key to Satisfaction and Brand Loyalty, J.D. Power Finds

Offering express service is a key driver of customer satisfaction, particularly for customers who visit a dealer for routine maintenance, according to the J.D. Power 2018 Philippines Customer Service Index (CSI) Study,SM released today.

The proportion of customers who were offered express service during their most recent visit has increased by 38 percentage points year over year (55% vs. 17%, respectively). Nearly half (44%) of those who used the express service option had their vehicle returned within two hours. Overall satisfaction among these customers is higher than among those who did not select express service (820 vs. 793, respectively, on a 1,000-point scale). More than half (51%) of customers who chose this option say they “definitely would” recommend the service center to a friend or relative, compared with 42% of those who did not use the option.

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Caltex and Robinsons Rewards Card mark three years of partnership

Caltex, marketed by Chevron Philippines, Inc. (CPI), and Robinsons Rewards Card (RRC), loyalty card of the Robinsons Retail Holdings Inc. (RRHI), celebrate the third year of one of the country’s most-successful customer loyalty programs with a limited-edition Justice League collectibles promo which can be redeemed until October 15, 2018.

The partnership continues to bring more value to Caltex and Robinsons customers with its variety of fuel and shopping rewards through the RRC customer loyalty program. Patrons can earn points online and use them to redeem grocery, fuel, and other perks, with the multiple options given to members changing the customer loyalty landscape in Philippines.

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