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PANA Announces Jurors for the PANAta Awards 2021

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The Philippine Association of National Advertisers (PANA) announces the final list of honorable jurors for the PANAta Awards 2021: Hilaraya.

Brand Building experts and industry luminaries make up the PANAta Awards 2021 roster with Arthur Pena, Procter & Gamble’s group director for media heading this year’s jurors.

The panel consists of Menlou Bibonia of San Miguel Corp., Mick Atienza of Smart Communications, Riza Sacay of Pascual Consumer Health, Mike Villa-real of Phil. Veterans Bank, Elbert de Guzman of STI, Aileen Magdaluyo of URC, Marc San Juan of Julie’s Bakeshop, Gino Borromeo of SM Supermalls and Mike Tandas of Vouno Trade and Marketing. Robbie Aligada of ASC, Liam Capati of Facebook, Tina Reyes of PSRC, David Guerrero of BBDO, Jos Ortega of Havas Ortega, Jeff Saez of NuWorks, Alvin Carranza of DOOH, Herman Basbano of Bombo Radyo, Amrei Dizon pf Vitalstrats Creative Solutions, Donna Abrina of Ateneo de Davao University and Tessa Albana of UP Visayas also join the roster.

“As we are still reeling from the effects of the pandemic and laying the path for recovery, we, the PANAta Awards 2021 jurors, will look for and amplify the most appropriately creative and effective communication campaigns. This year’s theme, Hilaraya, which signifies moving forward together with courage toward new realities will guide us as we recognize brand campaigns that reflect a brand’s higher purpose such as giving Filipinos hope for a brighter future amid this crisis. We laud brands that have unceasingly pivoted and rallied to uplift Filipino lives,” shares Arthur Pena.

Arthur Pena, group director for media at Procter & Gamble, heads the jurors’ panel for PANAta Awards 2021.

“We at PANA are honored and humbled to have this distinguished panel of jurors join us this year. The jurors will definitely have a challenging time reviewing the many exciting campaigns. We are looking forward to seeing which campaign gets to snatch this year’s most coveted Grand PANAta Award,” said Mavin Tiu, PANA president and PANAta Awards 2021 chairman.

The PANAta Awards 2021 will go live on December 8, 2021 via PANA Facebook Live and PANA Youtube channel and other livestream partner associations. To find out more about the event, visit https://pana.com.ph/.

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