SCG, a leading business conglomerate in the ASEAN region, has been growing its businesses in the Philippines since its first step into the country 26 years ago. As a forerunner in the cement and building material industry with more than 100 years of experience, SCG has been contributing to the country’s development with its two core businesses, namely cement-building materials and packaging.
With its newly launched promise “Passion for Better,” SCG reaffirms its commitment to better living, better environment and better society for Filipinos through innovative products. This determination to offer something better drives SCG to forge ahead and create products that truly address customers’ needs. In 2018, SCG hit P18,537 million in total revenue, a 26 percent increase from the previous year.
Cement-building materials business going strong
Since its establishment in the country in 1993, SCG has provided cement and building materials to numerous projects nationwide. The country’s consistent economic growth makes the Philippines one of SCG’s strategic markets in the region.
The government’s Build, Build, Build program has been a key factor in SCG’s business in recent months as demand for cement and building materials rose along with the construction of various infrastructures. Revenue from sales of cement-building materials alone hit P7,500 million, of which 51.6 percent was contributed by Mariwasa.
2019 marks another fresh start for SCG in the Philippines with the announcement of its new Country Director, Mr. Anuvat Chalermchai. With his 30 years of experience, Anuvat envisions to steer SCG’s businesses in the Philippines toward continuous growth.
“I am excited to be on this new journey with SCG in the Philippines. The Philippines has always been a strategic country for SCG because of its dynamic market. I look forward to developing better collaboration with our partners and seamlessly bringing SCG’s products services, and solutions to more Filipinos,” shares Anuvat.
SCG is focusing on delivering solutions to better fulfill customer needs. Committed to improving customer experience, SCG in the Philippines is now shifting from a product-based business model to a solution-based one. Studies are already underway to gain customers’ insights and provide solutions that are tailor-fit to their specific needs.
Moreover, SCG is developing an omnichannel platform that will make it easier for customers to access construction materials through different channels. This approach, was which piloted in 2018, will allow customer to conveniently buy SCG products through www.scgshop.com.ph in addition to SCG physical stores in nationwide.
Anuvat assures that SCG has exciting plans in store for the Philippines in 2019. “We are gearing up to expand SCG’s cement-building materials business nationwide. As part of our omnichannel service, a new e-commerce platform is being developed to provide more convenient access to products for any type of construction,” he reveals.
Partnership with Mariwasa
As one of the pioneers in the Philippine ceramic tile industry, Mariwasa has been known for premium quality products that showcases the country’s most advanced ceramic tile technology. Mariwasa holds the distinction of being the first to manufacture both wall and floor tiles in a vast range of colors and sizes. Each Mariwasa tile comes with a firm commitment to excellence that is fully supported by extensive research and development.
In 1993, SCG entered into a partnership with Mariwasa Manufacturing, Inc. (MMI), the leading provider of cement and building materials in the Philippines for more than 50 years, to establish the subsidiary Mariwasa Siam Ceramics, Inc. Expanding from its ceramic tile production, SCG and Mariwasa import sanitary wares and bathroom fixtures to complement their product lines.
This partnership ensures Filipinos continue to enjoy the best quality from SCG’s building material products. Through its long-standing collaboration with Mariwasa, SCG can provide a complete range of quality building materials, including cement, roofing products and the SCG Smartboard and SCG Smartwood, fiber-cement boards and wood substitutes that can be applied for the ceiling, wall and floor.
Mariwasa celebrates its 53rd anniversary this year and plans to release its 2019 tile collections at the WORLDBEX this coming March 13 to 17 at the World Trade Center in Pasay City. In line with SCG’s promise “Passion for Better,” Mariwasa is also continuously innovating its processes to make its products available to customers through different channels.
SCG and Mariwasa are confident in the Philippines’ growing market. With projects such as Build, Build, Build, developments in the country will continue creating positive impact for the building material industry.
“The growing construction industry brought about by the Build, Build, Build program has pushed our operations to greater height in 2018, and we are positive that this trend will continue in the coming years,” Mariwasa President, Mr. Jakkrit Suwansilp shares.
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SCG is a leading ASEAN business conglomerate with regional focus, and established commitments towards business conducts that are in line with good corporate governance and sustainable development principles. Established in 1913, following the royal decree of His Majesty King Rama VI, SCG’s cement products were the essential materials for the construction of Thailand’s infrastructure projects during that period, which have contributed greatly towards the country’s modernization. Since its inception, SCG has grown continuously and has earned widespread recognition as a role model for other businesses, both locally and internationally.
Today, SCG is comprised of three core business units, namely cement-building materials, chemicals, and packaging. With more than 200 companies under its umbrella and approximately 53,000 employees, SCG creates and distributes innovative products and services that respond to the current and future needs of the consumers.
SCG has been present in the Philippines since 1993. With more than 1,400 employees, SCG has been running sustainable businesses through many subsidiaries. Chiefs among them include SCG Marketing Philippines, Inc., Mariwasa-Siam Ceramics Inc., SCG Trading Philippines, Inc., and United Pulp & Paper Co. (UPPC).