Motorcycle makers steer road safety training for kids

QUEZON CITY, PHILIPPINES – November 13, 2015. Of the reported 400 fatal road accidents in Metro Manila last year, more than 200 involved children 15 years and below, according to the Metropolitan Manila Development Authority (MMDA).

This is why the Motorcycle Development Program Participants Association (MDPPA), composed of leading motorcycle manufacturers such as Honda Philippines Inc., Kawasaki Motors Philippines Corporation, Suzuki Philippines Inc., Yamaha Motor Philippines Inc., and Kymco Philippines, Inc.; is using Public Relations to promote safety, especially among children.

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The MDPPA’s Road Safety Seminar for Children uses interactive road safety education activities right in the campuses of different elementary schools in Metro Manila as part of the organization’s advocacy. The second leg of the seminar, held in collaboration with the Far Eastern University-Nicanor Reyes Educational Foundation Diliman College (FEU-FERN), included hands-on exercises, road situation simulation in the portable children’s road safety park and the appearance of MDPPA’s mascot “Rodi”. The one-day event was held last September in FEU-FERN campus in Diliman, Quezon City and was attended by grade two pupils.

Grade Two teacher and one of the seminar speakers Deceree Carimal shed light about the innovative format of the seminar. “Children are visual learners so they need to see what’s being explained,” she said, noting that it is more difficult to impart the lessons by just verbally explaining the concepts. Carimal added that when children see adults violating traffic rules, it is very likely that they will mimic what the adults are doing.

Rodel Pablo, president of MDPPA, explained the importance of the activity, “Sadly, a large number of the adult population in the country either don’t follow road safety rules, or are not actively teaching their kids. Training the children about road safety would significantly reduce the rate of road crashes in the future.”

Pablo also shared the vision of MDPPA’s members, “MDPPA puts road safety at the forefront of our initiatives. Also, our member-motorcycle manufacturers all believe that as road safety is for all it is also a shared responsibility and should be a continuing effort “

Public Relations through stakeholder engagement

“A major cause of road crashes is the intentional ignorance of traffic rules,” said Engr. Alberto Suansing, Secretary General of the Philippine Global Road Safety Partnership (PGRSP), a non-profit organization that brings together government agencies, business entities and civil society to address global and local road safety issues. “We have to inculcate the habit of following traffic rules among children, and impress on them the ideas that discipline and adherence to safety practices—for example, as simple as wearing a helmet when riding a motorcycle and crossing the road using the pedestrian lane—are what will save their lives. The best way to start is to simplify the lessons by using visual and practical learning strategies,” added Suansing, who is also the former assistant secretary of the Department of Transportation and Communications (DOTC) and was in concurrent capacity as Chief of the Land Transportation Office (LTO).

The Road Safety Seminar for Children is also in pace with the UN Road Safety Collaboration’s global campaign called “#SaveKidsLives”, which aims to make roads safer for everyone especially the children. MDPPA plans to hold the seminar in more elementary schools this quarter.

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Free car check-up as Caltex-Pugad Mobile Mechanics mark year 2

Caltex-Pugad Mobile Mechanic marks year 2
Caltex-Pugad Mobile Mechanic marks year 2

Manila, Philippines, January 28, 2015 – In celebration of its second year of providing quality and affordable automotive services, the Mobile Mechanic program, an on-call car repair service staffed by former youth migrants, is offering a free car check-up as a way of thanking loyal patrons. The check-up includes tests on brakes, tires, headlights and battery fluid levels, among others. As an added incentive, each customer also gets a 10% discount on car wash for every preventive maintenance service.

Mobile Mechanic is a skills training and livelihood project of Chevron Philippines Inc. (CPI), marketer of the Caltex fuels and lubricants, and the Don Bosco Pugad Foundation in Makati which is a home for disadvantaged migrant youths from Palawan, Mindoro, Iloilo, Romblon, among others. The mobile mechanics are selected Pugad youths ages 19 to 24, who have completed a 15- month training program in four technological courses under the Don Bosco Technical Institute (DBTI) as well as on-the-job and professional training from car companies like Isuzu, Toyota, Ford and Honda. Since its inception, the program has serviced over 1,450 customers in Makati and other parts of Metro Manila. Pugad reports that at least 40% of these clients are repeat customers. Income generated supports the daily expenses of nearly 100 boys rescued from a life of vagrancy, child labor, abuse and poverty, 90% of whom are taking vocational-technical courses at DBTI. The graduates help sustain the program through one-on-one training for their younger colleagues.

Aside from donating the van, uniforms, tools and a year’s supply of Caltex lubricant products to jumpstart the enterprise, Chevron also conducted safety seminars and product knowledge training to highlight the importance of the right lubricants in regular auto maintenance like oil change.

Eight of the 12 graduates of the Mobile Mechanic program have full-time jobs in car companies or auto repair shops across the country.

“The boys’ hardworking spirit and superb service are what made me a regular customer for almost a year now. In fact, my friends have also become some of their loyal customers. ” said Rey Villanueva, a Makati resident.

“From living broken lives, I’ve seen how the boys honed and loved their jobs as mechanics. Equipped with proper training, they are now swiftly finding jobs in car companies they just once dreamt about. We deeply appreciate that Chevron shares our vision to transform them to become productive members of our society,” said Don Bosco Pugad Center, Executive Director, Fr. David Buenaventura.