Use popular holidays to boost your brand’s social media presence

Brands with social media presence should not miss out on creating buzz and awareness during special occasions and popular holidays.

Take for instance Halloween, one of the most awaited occasions in the Philippines. It’s a time for adults to dress up and party, and for children to roam the neighborhood while trick or treating.

Halloween Facebook Contest Winners
Contest winners used charms and skills to score likes.

 

Last Halloween, Ardenites donned their horror costumes and participated in a Facebook contest dubbed, “Post as Your Creepiest”. Participants posted their Halloween-worthy pics on ArdentComm’s Facebook page. The three photos with the most number of likes from November 1 to 6 were declared winners. The prizes were GCs to one of Metro Manila’s most popular eat-all-you-can buffets.

The contest was a success as it pulled in sweet numbers in a mere five days: 116 new fans, 3,873 reach, 709 engagements and 43 comments. All these at practically no cost except for the GCs. The online banter between staff and their friends also showed the intangible but vital elements of fun and creativity.

Any company or brand can do such easy holiday-themed contests with great results. Make sure your contest has the elements of:

1. Timeliness. Everyone wants to part of something. More so when that something is currently in the air. Special occasions give us that opportunity to unite in celebration and be part of a community.  Companies should take advantage of popular holidays to mobilize their fans. They already like the brand and they’re just waiting to be engaged. Make them do fun stuff. Stir the nest. Create excitement. There are holidays happening year-round that offer tons of contest ideas aside from Halloween such as New Year, Valentines Day, Easter, Mothers’ Day, Independence Day, and Christmas.

2. Simplicity. Make it easy to join and spread the word. Throw out the complicated mechanics. It kills the mood. Keep the excitement alive by increasing who can join. Don’t alienate a particular segment of your fans by, say, barring students, especially if your brand is patronized by this group.  Rules should be easy to follow and remember.  Fan the flames further by making use of the Share button.

3. Champions. Every company has a ready pool of champions just waiting to be tapped and that’s none other than their employees. What’s more, these employees have social media platforms with several layers of friends. If the staff understands that it is in their interest to promote the company or the brand, they would be more than willing to do some heavy lifting. They’d be proud to showcase to their friends how they are an active part of a company.  The promise of a price or incentive is only added motivation.

Social media is effective when companies keep things social. Popular occasions are social events that bring everyone together. Get your brand involved in the celebrations. This makes it easy for people to get behind your brand. Your employees get to do something that is visible to external audiences.  And netizens who would not encounter your brand otherwise get to be new fans.

While your competitors wrack their brains trying to think of new gimmicks, you have your social media campaigns lined-up for the next 12 months thanks to popular holidays that happen year-round.

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Lenovo Announces New 7-inch Android Tablets To Suit The Mobile Lifestyle of Filipinos

Series includes quad-core processor for speedy performance and Dolby pocket studio for first time users

MANILA, Philippines–September 5, 2013: Lenovo (HKSE: 992) (ADR: LNVGY) today announced a line-up of new seven-inch Android tablets, offering configurations and features that match consumer needs for ultra-portable tablets.

The range includes two new seven-inch A-series tablets, designed for optimal mobility while still packing a performance punch. The A1000 is ideal for first-time tablet buyers and features enhanced audio, while the A3000 offers quad-core processing for speedy performance whether for gaming or web-browsing.

“Our second quarter 2013 industry figures show that Lenovo is best-positioned to win in today’s PC Plus era. Having reached a 16.7% global PC market share, both IDC and Gartner have reported that Lenovo has reached the top spot in PCs, marking the first time Lenovo has been distinguished as the clear global leader in PCs by both of these widely-accepted reports,” said Vicky Agorrilla, Country General Manager, Lenovo Philippines. “While we remain committed to the PC space, we have been expanding into new form factors to cater to today’s breed of young, dynamic Filipino doers who have adopted the mobile lifestyle and have embraced the seven-inch form factor as their tablet of choice. Lenovo’s latest seven-inch Android tablets, Lenovo A1000 and Lenovo A3000, are a testament of Lenovo’s ability to develop new product categories and markets, and our deep understanding of Filipino consumers’ multi-faceted needs, which  differentiate us from the competition and set us apart as a truly innovative company.”

A1000, Pocket Studio with Dolby®
The A1000 delivers an audio experience normally reserved for more expensive tablets in a seven-inch device. With Dolby Digital Plus integrated into the device and large, front-facing speakers that ensure the sound is directed at the users’ ears rather than the floor, the A1000 is perfect for music lovers and those seeking a “pocket studio” for either music or movies.

The A1000 runs Android Jelly Bean 4.1 on a 1.2GHz dual-core processor and has on-board storage of 4GB (2.6 GB usable), extendable to 32GB with a micro-SD slot, as well as feature a GSM SIM support, so users can load content up and take it to the gym, the office or anywhere else they want to experience high-quality sights and sounds.

A3000, Full Performance in a Compact Package
In today’s connected world, devices must be mobile, without skimping on performance. The A3000 bristles with specifications typically found in a much larger device, all packed into a seven-inch form factor that is thin and light. Running Android Jelly Bean 4.2 on a 1.2GHz quad-core, MTK processor, the A3000 optimizes the user experience for games, video, photo-sharing and web-browsing, offering seamlessly fluid navigation and highly responsive performance.

The benefits of the seven-inch form factor are not ignored on the A3000 either. The tablet, which sports an IPS 1024×600 screen, weighs in at 345g and is only 11mm thick, but can still hold a wealth of content with a 16GB memory, which can be extended to 64GB with the external micro-SD card. Dual GSM – GSM SIM with 3G/HSPA+support ensures you stay connected when you’re on the go with Lenovo’s ultra-portable tablet.

Lenovo Mobile Access
All the new Android tablets come with Lenovo Mobile Access, a unique service that allows users to connect instantly “out of the box”. When customers first power up their Lenovo device, they will see an icon indicating Lenovo as their access provider. Without having to set up a special data plan, they can immediately start browsing web pages, accessing their email and sharing content with friends using HSPA+ 3G access or through Wi-Fi according to their specific configuration. When the initial Lenovo Mobile Access service expires users will be prompted with the option to easily renew their plan or select an alternative service.

Pricing and Availability
The Lenovo A1000 and A3000 Android tablets will be available beginning September 2013 in Lenovo’s retail partners, MSI-ECS, Ingram Micro Asia Ltd. through its sub-distributor Net Essentials, and Open Communications, at Php6,499 and Php9,999, respectively.

For the latest Lenovo news and product updates, subscribe to Lenovo RSS feeds or follow Lenovo on Twitter and Facebook.

About Lenovo
Lenovo (HKSE: 992) (ADR: LNVGY) is a US$34 billion personal technology company – the largest PC maker in the world and an emerging PC Plus leader – serving customers in more than 160 countries. Dedicated to exceptionally engineered PCs and mobile internet devices, Lenovo’s business is built on product innovation, a highly-efficient global supply chain and strong strategic execution.  Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, the Company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services. Its product lines include legendary Think-branded commercial PCs and Idea-branded consumer PCs, as well as servers, workstations, and a family of mobile internet devices, including tablets and smart phones. Lenovo, a global Fortune 500 company, has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. For more information see www.lenovo.com.