There really is no formula to a successful campaign. But the right message in the right format on the right platform drives the right audience. The practice of PR ebbs and flows in complementary motion with the world, and no matter the shifts in the business terrain, stories create connections and inspire action where others fail.
Decades in this business of communication have taught us that skills alone won’t make the cut. It is being able to harness these skills and combine it with the right technology and tools, pushing creativity to the limit and applying strategic thinking that would make the difference between failure and success. Passion and commitment to quality work also go a long way.
Public relations
We move the pen that enables our clients to share their stories, leveraging our knowledge of our client’s goals, products and services on the one hand and the media on the other to craft stories that matter.
We review business leads, emerging issues and client feedback and monitor the competition, all while keeping abreast of industry trends and government policies to provide strategic consultancy as and when needed. This way, you can make educated communication decisions aligned with overall company goals.
Digital marketing
The companies that succeed in this highly digital age are those able to create and share information anytime and anywhere. To not have a digital strategy is like building a house without any access road—not only are you isolated but you are also inaccessible.
We take advantage of new technologies and tools to reach your target market in a more strategic and impactful way. We optimize digital media to enable your target market to find you at the right moment. We make you more accessible and your audience more engaged.
Events
We work with you to take your events many notches higher and connect with the audience meaningfully, regardless of the platform. We have the experience to put the strategic, tactical and creative components together and make it work, be it a physical or a digital event.
We guarantee you and your audience a 360-degree experience each time—RSVP and audience VIP treatment through our direct marketing team, publicity and out-of-home ads through our PR team, and continued interest in social networks even after the event care of our digital team.
Advertising
Knowing that it’s not only the message that deserves attention, we work with our clients very closely to map out the perfect strategy and identify the most suitable channel to get the message across effectively and make sure it leaves a lasting mark.
Our in-house experts have many years of experience in account management and creative direction. Our pool of writers and artists delivers full-scale production of print and radio ads, A/V presentations and other creative advertising materials that address your requirements and reach your audience.
Creatives
Creativity leaves a mark when it is strategic. Design and copy work together just like melody and lyrics make the most beautiful song or rhyme. Work well done is art, and art moves.
We make sure we get the perfect balance of layout, copy and vibe to get our client’s message across. We collaborate with clients and optimize resources to produce materials that reflect their branding and resonate with the target market. From flyers to feature ads, we take your goal and bring results.
Video production
When words fail, pictures and technology will do the trick. Since a picture paints a thousand words, imagine how many stories we can create with moving pictures.
We give storytelling more dimensions to deliver a different experience to our audience. Our lenses capture not just the subtleties of light and shadow that make for a good picture but also the passion that fuels every story. From pre- through post-production work, our commitment is to truthful stories that resonate with the viewer and leave a lasting impact.
How can we work together?
Drop us an email, ring our office or follow us on social media.
info@ardent.com.ph
(02) 8631 0780