Enterprise cloud OS leader Nutanix (NASDAQ: NTNX) has announced that its .NEXT On Tour ASEAN 2019 roadshow will include the Philippines, the first time the
HinoMotors Philippines (HMP), exclusive distributor of Hino trucks and buses in the Philippines, has recently turned over the first batch of modernized public utility vehicles
Zebra Technologies Corporation (NASDAQ: ZBRA), an innovator at the edge of the enterprise with solutions and partners that enable businesses to gain a performance edge, has announced the results
Hino Motors Philippines (HMP), the exclusive distributor of Hino trucks and buses in the Philippines, recently opened its first full-service dealership in Isabela to offer
SM Prime’s premier eco-tourism development, Hamilo Coast, continues to be a haven for sea turtles. Out of five marine turtle species residing in the Philippines,
Hino Motors Ltd., the exclusive distributor of Hino trucks and buses in the Philippines, showcased various transport solutions demonstrating its vision of a sustainable future
As the world flattens and readers drive content, PR ebbs and flows in exciting little unexplored spaces not too long ago was thought impossible. Is not just about publicity. It’s about creating relationships that bring value to both parties. Today’s PR happens in real time and dynamically swings from platform to platform.
Take advantage of new technologies to reach the target market. With more Filipinos than ever on social media, companies have no choice but to use Digital marketing. Digital marketing can engage your customer in many levels and in ways that are unobtrusive, expected and helpful. Digital marketing allows granularity with actionable and timely data.
Get the audience “in” the event rather than “at”. Successful marketing events are more than just glitzy and costly production numbers and sets. It’s a finely-tuned dance between communications, creativity, practicality and execution. Each without the others is just empty posturing. What is communication without the creativity to relay it? Creativity unfettered by practicality costs money. Being practical means being able to execute with excellence.
The right message on the right platform drives the right audience. The world is awash in advertising. It’s more challenging for brands to make their audience listen, pay attention and remember. You want to be strategic first and creative second. Really think about the behavior, time, place, and media before creating the artwork.
Creativity leaves its mark when it is strategic. Creativity is seen not only on the plane of a paper, a wall or screen. It shows in the composition of the message. Creativity is also applied in the delivery of the message. This happens when there is a sound strategy in place.
There is a handshake that happens before the mailer is sent and read, it’s called permission.
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