PR and copywriting: Do’s and Don’ts
February 21, 2020
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Many think that creating content, especially in the age of social media, is a walk in the park. Well, it’s far from that. Great work
Engage the Philippines' leading PR agency.
Technology is changing the way we communicate but PR will always be about relationships.
News and Blogs
Hino inaugurates 5th Visayas dealership in Leyte
February 20, 2020
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Dedicated to promoting its promise of Total Support, Hino Motors Philippines (HMP), the exclusive distributor of Hino trucks and buses in the Philippines, expands its
Bank on Your Future: The Hows and Lots
February 19, 2020
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Who doesn’t want to wake up every morning to panoramic views of breathtaking sunrise and lush greeneries and end the day with an equally inspiring
Chevron enhances disaster preparedness of host community with donation of mobile patrol and smartphones
February 18, 2020
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In a partnership that started in 1954 with the inauguration of the country’s first oil refinery, Chevron Philippines Inc. (CPI) further strengthened its cooperation with
Conduent Market-Leading Disease Surveillance and Outbreak Management System to Fight Coronavirus
February 17, 2020
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Conduent Incorporated (Nasdaq: CNDT) today announced a version of its disease surveillance and outbreak management platform, Maven®, to securely track, manage and report on cases
V-Day Traffic Woes: How to survive the road on Heart’s Day
February 13, 2020
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Manila is the second most traffic-congested city in the world, according to the TomTom 2019 Traffic Index. This does not come as a surprise to
Services
Public Relations
As the world flattens and readers drive content, PR ebbs and flows in exciting little unexplored spaces not too long ago was thought impossible. Is not just about publicity. It’s about creating relationships that bring value to both parties. Today’s PR happens in real time and dynamically swings from platform to platform.
Digital Marketing
Take advantage of new technologies to reach the target market. With more Filipinos than ever on social media, companies have no choice but to use Digital marketing. Digital marketing can engage your customer in many levels and in ways that are unobtrusive, expected and helpful. Digital marketing allows granularity with actionable and timely data.
Events
Get the audience “in” the event rather than “at”. Successful marketing events are more than just glitzy and costly production numbers and sets. It’s a finely-tuned dance between communications, creativity, practicality and execution. Each without the others is just empty posturing. What is communication without the creativity to relay it? Creativity unfettered by practicality costs money. Being practical means being able to execute with excellence.
Advertising
The right message on the right platform drives the right audience. The world is awash in advertising. It’s more challenging for brands to make their audience listen, pay attention and remember. You want to be strategic first and creative second. Really think about the behavior, time, place, and media before creating the artwork.
Creatives
Creativity leaves its mark when it is strategic. Creativity is seen not only on the plane of a paper, a wall or screen. It shows in the composition of the message. Creativity is also applied in the delivery of the message. This happens when there is a sound strategy in place.
Direct Marketing
There is a handshake that happens before the mailer is sent and read, it’s called permission.
What we've been up to lately
Caltex Fuel Your School calls for event management, publicity, social media marketing, community and government relations, advertising and graphics design to bring together a multi-partnership program that has been helping thousands of public high school students and teachers for three straight years.
One of the best ways to get in touch with us and keep updated is through our social media pages. There’s a whole lot more happening in Ardent. Get to know us more personally and discover the the culture and fun in Ardent.