Caltex and PH largest auto dealership LICA Auto Group extend partnership

In photo L-R: CPI Country Chairman Louie Zhang and LICA Auto Group Executive Vice President and Chief Cooperating Officer Doroteo R. Sonet during the partnership signing.

Chevron Philippines Inc. (CPI), marketer of the world record-setting fuel, Caltex, announced the renewal of  its alliance with one of the largest multi-brand dealership in the country, LICA Auto Group. This undertaking entitles all LICA Auto Group’s vehicle owners to discounts.

LICA Auto Group owns 56 multi-branded car dealerships in Alabang, Metro Manila, Batangas, Cavite and Laguna and carries brands such as Nissan, Hyundai, Honda, Chevrolet, Suzuki, Volkswagen, Kia, Subaru, Foton, Morris Garages, Volvo, Mini Cooper and JAC.  The LICA Auto Group holds the top 1 award in sales, service and customer ratings on automotive dealership operations of some of the world’s leading car brands in the country. LICA Auto Group includes the car dealerships and the aftermarket businesses.

Everyone who purchase any car brand from the LICA Auto Group will be given a Caltex SavePlus Card which entitles them to fuel discounts in participating Caltex stations.

“Caltex continues to forge ahead with LICA Auto Group to let its consumers experience the cleaning power of Techron. This initiative with the LICA Auto Group is also a strategic move for us as it shares the same commitment in bringing added value to its customers,” said Louie Zhang, CPI Country Chairman. “Through this, LICA AutoGroup vehicle owners can experience the benefits of having Caltex with Techron in their vehicles plus enjoy savings per liter with their SavePlus card.”

“We’re very happy and proud to be continuing the collaboration that we started with Caltex in 2017 which has been well received by our customers,” said Doroteo R. Sornet, Executive Vice President and Chief Cooperating Officer of LICA Auto Group. “With the fuel discount card given by Caltex, we know we’re making our clients’ journeys on the road even more enjoyable and they are assured of getting quality fuel products that are reasonably priced.”

Chevron Philippines Inc. continues to forge partnerships to bring its customers more value for their money. Through the renewed partnership with the LICA Auto Group, customers will experience the benefit of having a powerful fuel like Caltex with Techron while also enjoying fuel discounts every time they fuel up and present their Caltex SavePlus Card.

Aside from fuel discounts, LICA Auto Group gives car owners the five benefits offered by Techron namely maximized power, improved fuel economy, lower emissions, reliable performance, and smoother drive.

Caltex recently set a world-record for fueling the fastest 1,000 meter ascent of the Doi Chang Mountain, Thailand’s highest peak.  Using Caltex with Techron fuel, a 28-year old car made the climb of the mountain peak  in under 7 minutes. Caltex also named actor Dingdong Dantes as its newest brand ambassador in July of this year.

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About Caltex Philippines

Caltex™, the retail brand of Chevron Philippines Inc., offers high quality products and services. There are over 600 service stations strategically scattered throughout the Philippine archipelago and employees working in several areas of business such as Marketing, Lubricants and Terminal operations. The Chevron products that are available in the Philippines include Caltex with Techron® fuel and Caltex Diesel with Techron®D, Havoline® and Delo® oils. More information on Chevron Philippines Inc. is available at www.caltex.com/ph.

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