If you’re on the internet a lot, which is highly likely during this COVID-19 crisis, you’ve probably noticed how some brands take advantage of current trends to boost presence online. Some brands have been fortunate with this strategy and are able to generate interest in their products and services, subsequently strengthening footprint and sales. Other brands have not been so lucky and reaped negative results.
Remember when the game Pokémon GO was a huge craze a few
years back and some telecom companies offered users free access to the game for
a limited time? Or how one ride-hailing app hopped on the #10YearChallenge last
year by tweeting a hilarious side-by-side comparison of EDSA showing how the
main thoroughfare looked exactly the same?
This is trendjacking.
Continue reading “Explore and Make the Most of the Art of Trendjacking”
As much of the Philippines remains under ‘enhanced community quarantine’ due to Covid-19, the country’s vital business process outsourcing (BPO) industry has adjusted to new working practices and shifts in demand.
The strict lockdown measures implemented on the main island of Luzon will remain in place until at least April 30. At present, most of the island’s 57m residents are confined to their homes and local areas. Security personnel have stepped up monitoring to prevent people from travelling outside unless they are fulfilling an essential task or profession.
Continue reading “What Does the COVID-19 Outbreak Mean for the Philippines’ BPO Industry?”
One month into the Luzon-wide enhanced community quarantine
with curfews strictly implemented and quarantine passes thoroughly monitored
and the temporarily restricted living is making everyone feel like it’s the new
normal. Time spent indoors, even with loved ones, is starting to feel eternal. The
fortunate ones who work from home or have online classes have something to keep
them busy but many are left to while away the time, sometimes with fear and
While it is normal to feel a mix of confusing emotions in this unprecedented situation, there are activities you can do to productively pass the time.
Continue reading “Staying Home and Passing Time in Quarantine Productively”
With social distancing the catchphrase of the
times, public and private companies locally and overseas are implementing work
from home. In the Philippines, where the government has put the entire island
of Luzon under enhanced community quarantine to curb the spread of the COVID-19
virus, government work is largely suspended while most private establishments enforce
As organizations undertake measures to ensure
business continuity without endangering their workforce, the rapid response and
creativity of managers will be key to ensuring an easy transition to a new work
setup with minimal or zero disruption in operations and business processes.
Managers know what works best for their teams and can tap into this knowledge
to make adjustments seamless, deliver results and maintain business viability
amid this uncertain period.
Robert Walters, a global recruitment specialist group headquartered in England and with regional offices in Southeast Asia, shares tips on how businesses and organizations can ensure efficiency and productivity even while working from home.
Continue reading “Staying productive: Robert Walters shares tips on effective remote work scheme”
Free shuttle services for health workers and
frontliners are now operational in Metro Manila through a partnership with
Department of Transportation (DOTr) and Hino Motors Philippines.
Since the implementation of the enhanced
community quarantine for Luzon, public transportation has been suspended in the
entire Luzon island. To ease the commute of these modern-day heroes, free PUV
rides have been made operational daily until from 8AM to 5PM. The commuters only
have to present their IDs for proper identification.
Continue reading “Hino partners with DOTr to provide free rides to health workers, frontliners”