April 2020 - Top PR Agency in the Philippines

April 29, 2020October 18, 2021

Explore and Make the Most of the Art of Trendjacking

If you’re on the internet a lot, which is highly likely during this COVID-19 crisis, you’ve probably noticed how some brands take advantage of current trends to boost presence online. Some brands have been fortunate with this strategy and are able to generate interest in their products and services, subsequently strengthening footprint and sales. Other brands have not been so lucky and reaped negative results.

Remember when the game Pokémon GO was a huge craze a few years back and some telecom companies offered users free access to the game for a limited time? Or how one ride-hailing app hopped on the #10YearChallenge last year by tweeting a hilarious side-by-side comparison of EDSA showing how the main thoroughfare looked exactly the same?

This is trendjacking.

April 23, 2020August 7, 2024

What Does the COVID-19 Outbreak Mean for the Philippines’ BPO Industry?

As much of the Philippines remains under ‘enhanced community quarantine’ due to Covid-19, the country’s vital business process outsourcing (BPO) industry has adjusted to new working practices and shifts in demand.

The strict lockdown measures implemented on the main island of Luzon will remain in place until at least April 30. At present, most of the island’s 57m residents are confined to their homes and local areas. Security personnel have stepped up monitoring to prevent people from travelling outside unless they are fulfilling an essential task or profession.

April 14, 2020November 4, 2024

Staying Home and Passing Time in Quarantine Productively

One month into the Luzon-wide enhanced community quarantine with curfews strictly implemented and quarantine passes thoroughly monitored, the temporary restricted living is making everyone feel like it’s the new normal. Time spent indoors, even with loved ones, is starting to feel eternal. The fortunate ones who work from home or have online classes have something to keep them busy but many are left to while away the time, sometimes with fear and anxiety.

While it is normal to feel a mix of confusing emotions in this unprecedented situation, there are activities you can do to productively pass the time.

April 8, 2020August 7, 2024

Staying Productive: Robert Walters Shares Tips on Effective Remote Work Scheme

With social distancing the catchphrase of the times, public and private companies locally and overseas are implementing work from home. In the Philippines, where the government has put the entire island of Luzon under enhanced community quarantine to curb the spread of the COVID-19 virus, government work is largely suspended while most private establishments enforce remote work.

As organizations undertake measures to ensure business continuity without endangering their workforce, the rapid response and creativity of managers will be key to ensuring an easy transition to a new work setup with minimal or zero disruption in operations and business processes. Managers know what works best for their teams and can tap into this knowledge to make adjustments seamless, deliver results and maintain business viability amid this uncertain period.

Robert Walters, a global recruitment specialist group headquartered in England and with regional offices in Southeast Asia, shares tips on how businesses and organizations can ensure efficiency and productivity even while working from home.

April 6, 2020August 7, 2024

Hino Partners with DOTr to Provide Free Rides to Health Workers, Frontliners

Free shuttle services for health workers and frontliners are now operational in Metro Manila through a partnership with Department of Transportation (DOTr) and Hino Motors Philippines.

Since the implementation of the enhanced community quarantine for Luzon, public transportation has been suspended in the entire Luzon island. To ease the commute of these modern-day heroes, free PUV rides have been made operational daily until from 8AM to 5PM. The commuters only have to present their IDs for proper identification.

April 3, 2020November 4, 2024

The PRemise: How Do We Communicate Through a Crisis?

In today’s plugged-in world, communication during a crisis has taken on a different degree of urgency, meaning and function, and so providing a peek into an organization’s strength or weakness. With the internet and social media fast-tracking the transfer and sharing of news and providing a platform by which people can articulate their opinion on most things, organizations big and small are finding it imperative to be able to respond quickly and appropriately lest they risk compromising their reputation and business.

A crisis can take many forms. It can be a result of natural causes such as those caused by an earthquake or similar other natural disasters. A crisis may also be financial in scope or technological, with the latter involving cybersecurity threats, loss of database information and related matters. It can be an unprecedented health or medical scare.

No matter the cause or scope, a well-thought out communication and management plan will see an organization or business through a crisis. Responses may differ depending on the circumstances, but let’s look at some general guidelines on what to do to pull through.