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Airbnb Launches $10M OMG! Fund for the World’s Craziest Listing Ideas

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Airbnb is on the hunt for the craziest home design ideas whether it’s a boot, UFO house or giant potato, and it will help foot the bill to build them. The first-of-its-size US$10,000,000 OMG! Fund is seeking ideas from existing and aspiring designers, architects, DIYers and makers from around the globe. It will help finance 100 of the craziest ideas, giving 100 people an opportunity to turn them into actual Airbnb OMG! Category listings, which are Airbnb’s collection of the most unique homes.

Starting June 23, anyone with an out-of-this-world idea can submit an application at One hundred people with the 100 craziest ideas will receive US$100,0001 each to make their creations possible and, ultimately, bookable. Ideas will be judged by an expert panel for their originality, feasibility, guest experience and sustainability.

The fund is shaped by the growing trend of flexible living that has emerged in the past two years. As part of this shift, Airbnb guests are craving for more unexpected spaces that become the destinations themselves, and Airbnb Categories, which launched last month, provide a new way to search for these spaces. More than 30,000 unique listings across the world were added to Airbnb in 2021 and the OMG! Category — which has one of the highest rates of engagement among guests browsing Airbnb — showcases the craziest among them, making it easy for guests to discover these listings in places they wouldn’t have otherwise looked.

Hosting on Airbnb provides powerful economic benefits for Hosts. In 2021, all Hosts’ total earnings in the Philippines reached US$37.7 million, providing locals with important income during the pandemic2. Additionally, nights booked at unique properties increased globally by more than 49 percent from 2019 to 2021.3

“When the Idaho Potato Commission retired a 6-ton prop potato, I took it off their hands and spent $32,000 transforming it into an Airbnb,” Airbnb Superhost OMG! Fund judging panelist Kristie Wolfe said. “I went from making $13 per hour to seeing $208,0005 in earnings in less than three years, and leveraged that income to bootstrap my way through additional listings that allow me to express my creativity and connect with hundreds of people in the process.”

Airbnb Superhost OMG! Fund judging panelist Kristie Wolfe

Applications will be reviewed by a judging panel of boundary-pushing design authorities, an architectural expert and an Airbnb OMG! Category Superhost:

  • Iris Apfel, incomparable and irreverent centenarian style icon
  • Koichi Takada, founder of Sydney-based international studio Koichi Takada Architects, known for emotive design inspired by the natural world
  • Kristie Wolfe, Airbnb Superhost and prolific creator of OMG! Listings, including the Potato Hotel, Crystal Peak Lookout, Big Island Treehouse and Cocoon Cottage
  • Bruce Vaughn, Disney alum and Airbnb’s VP of Experiential Creative Product

The $10,000,000 OMG! Fund opens June 23 for a period of 30 days through July 22 at 11:59AM PHT. The 100 fund recipients will be selected by the panel over the next several months, with the intent of having their newly constructed spaces complete next year. To apply, visit


1For more information, including a list of eligible countries, see the Official Rules here:

2According to Airbnb data of Hosts earnings in 2021

3Kristie Wolfe’s income represents Airbnb earnings from January 2019 to May 31, 2022. Like Kristie,  every Host’s experience hosting is unique. Host earnings vary widely depending on many factors, including availability, price, acceptance and cancellation rates, occupancy rate and the demand in the listing location. Globally, the median earnings for an OMG! Category Host active between January 2018 and May 2022 was over $48,000.

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