As the year comes to a close and everyone gets excited for the new year, Airbnb partners with TikTok to identify new design trends to watch out for in 2022.
Looking at home decor buzzwords used by TikTok’s huge community of creatives, Airbnb has ranked the trends according to the number of times they appear on Airbnb listings. Here are TikTok and Airbnb’s design tips for 2022:
Topping the list is Cottagecore, an aesthetic that appears in the descriptions of more than 110,000 listings on Airbnb. According to TikTok, the buzzword is quite new — appearing as a hashtag on its platform only in recent years. Since then, TikTok has seen the hashtag take off, possibly due to the uplift in crafting since the start of the pandemic. The aesthetic embraces the idea of living a simple, rural lifestyle, utilizing materials like patterned vintage wallpaper, floral upholstery and wood.
2. Seasonal decor
It wouldn’t be the holidays without seasonal decorations. According to TikTok, videos featuring tablescapes and quirky fall decor were their most popular posts during this holiday season. Earthy colors and natural products like dried fruits, canvas, cinnamon and twine are used in table setting demos from many in the TikTok community. Dried fruit is also highlighted by TikTok creators as a way to celebrate the holidays more sustainably. On Airbnb, there are almost 90,000 listings that use seasonal descriptions like Thanksgiving, Christmas and seasonal.
3. Eclectic nostalgic
An abundance of objects, shapes and bright colors are key identifiers in eclectic interior design videos on TikTok, which, according to the social media platform, have been rising in popularity since the latter half of 2021. Some creators employ a nostalgic 70s and 80s disco vibe with their eclectic interiors to be more eye-catching. On Airbnb, listings featuring words such as disco, eclectic, nostalgic, 70s and psychedelic appear in more than 50,000 listings.
The craze for potted plants shows no signs of slowing down: the green thumb community on TikTok has grown significantly over the past year and the hashtag #PlantTok has amassed a total of 1.6 billion views, according to the social media platform. A major trend in the TikTok community is to complement dreamy, eclectic aesthetics with a collection of indoor plants. On Airbnb, almost 45,000 listings make use of botanical buzzwords such as monstera, potted plants and lush.
Over the past year, TikTok has seen interior design and decor videos on its platform veer away from sleek minimalism toward maximalist styles. Creators on TikTok have defined their homes by collecting unique artifacts and thrifting vintage items that reflect their personalities. An offshoot of the trend is ‘vintage maximalism,’ which features thrifted gems and more of a throw-back aesthetic. On Airbnb, more than 35,000 listings include maximalism keywords (velvet, mixed patterns, animal prints and more) in their descriptions.
Gothic embraces a whole subgenre of styles, including ‘gobinlincore’ and folk and, according to TikTok, it is becoming especially relevant within self-identified communities such as ‘witchtok’. There are almost 19,000 listings on Airbnb using key gothic terminology in their descriptions.
According to TikTok, the hashtag #grandmillenial was first used on the platform in 2020. A portmanteau of grandma and millennial and coined by creators with a more traditional ‘grandparent’ style, grandmillenial is one to watch out for. Creators say it may be a rebellion against previously popular sleek, minimalist styles. Central elements to this style include thrift, patterns, needlepoint and chintz. On Airbnb, there are more than 14,000 listings that include grandmillenial buzzwords in their descriptions.
According to TikTok, videos using the hashtag #zerowaste have clocked up 1.6 billion global views on its platform. TikTok creators share their tips to reduce household waste by recycling products unlikely to biodegrade or replacing them altogether with reusable items. Meanwhile, on Airbnb, homes that mention sustainable features such as energy efficiency, energy saving and biomass are growing at a rate of more than 15 percent higher than other listings on Airbnb.
Know someone who might enjoy these Airbnb Stays? Head on to https://www.airbnb.com and book them a well-deserved getaway!
*All stays referenced are intended purely to inspire and illustrate. Airbnb does not recommend or endorse specific stay or experience listings on the Airbnb platform.
Based on design-related hashtag seeing the most growth on TikTok between October 2020 and October 2021.
Cottagecore keywords: ‘countryside style’, ‘arts and crafts’, crafty, romantic, chintz, floral print, knitted, embroidery, macrame. As of October, 2021.
Seasonal keywords: seasonal, Halloween, autumn, spooky, warm-toned, thanksgiving, Valentine’s, Christmas. As of October, 2021.
Eclectic keywords: disco, eclectic, nostalgic, 70’s, 80’s, psychedelic, vintage. As of October, 2021.
Botanical keywords: botanical, planttok, plants, indoor plants, green, lush, earthy, monstera, potted plants. As of October, 2021.
Maximalist keywords: maximalist, maximalism, eclectic, ‘vintage maximalism’, ‘more is more’, ‘loud style’, ‘mixed patterns’, ‘animal prints’, ‘velvet’, ‘valour’. As of October, 2021.
Gothic keywords: gothic, goblincore, witchy, cosplay, eclectic gothic, whimsical, fairy, fairytale. As of October, 2021.
Grandmillenial keywords: thrifted, vintage maximalism, grandmillenial, curated, patterned, kitchy, kitch, wicker, chintz, needlepoint, granny style, granny chic. As of October, 2021.
Looking at active listings between October 2016 and 2021.