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Filinvest and HardieFlex® on Building the Filipino Dream

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Princeton Heights, one of Filinvest’s projects located in Molino, Cavite displays an American New England theme, with the use of the HardiePlank® Siding.

MANILA, Philippines – January 13, 2016. Filinvest Land, a name that has become synonymous with property development, has been in the real estate business since 1967 and has proven its authority in a diverse range of real estate developments including residential subdivisions, mid-rise and high-rise condominiums and offices, shopping centers, leisure hubs and more. Filinvest has built homes for over 135,000 families, and is committed to continue to fulfill Filipinos’ dreams. As such, it puts a high regard on using the best materials in all its developments to ensure the quality of its end-product while providing a safe environment for its contractors.

Versatile, preferred building material

One brand Filinvest has consistently used is HardieFlex®. Filinvest has found the resistance of HardieFlex® to fire, impact, moisture damage, and termites to be a great benefit for the company as it adds value to its developments. Filinvest also discovered another benefit: high-quality HardieFlex® fiber cement boards are effective against damage caused by rodents. It has enough toughness to prevent rats from creating holes in the panels.

Filinvest also found out that, unlike plywood that shrinks or expands [when exposed to varying weather conditions], the HardieFlex® boards have maintained their form and integrity. Because of this, once the panels were put in place and the finishing has been applied, cracks are unlikely to appear. Re-sealing will not be required for a long time.

Filinvest also demands versatility. Aside from using the fiber cement boards for interior purposes, they have explored outdoor applications, too. One of the company’s projects, Princeton Heights in Molino, Cavite, has an American New England theme, with traditional exterior siding as a notable design feature. To attain this look, Filinvest used HardiePlank® Siding with a wood grain-textured finish. The planks were simply applied directly onto the concrete walls.

Safeguarding the homeowner’s interests lies at the core of Filinvest’s business, which is why the company continues to use HardieFlex® for its projects.

First introduced in the mid-1980s, James Hardie’s pioneering fiber cement technology served as the foundation for the HardieFlex® products we know today. James Hardie entered the local market in 1996, and Filipinos—both end-users such as homeowners and big corporations such as real estate developers – embraced HardieFlex® as their go-to building material for ceilings and walls, initially. Made from high-grade cellulose fiber, Portland cement, water, sand and especially formulated additives, HardieFlex® is durable and requires minimal maintenance and repair hence is very cost-effective and environment-friendly with very low VOC.


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