The economic and financial impact left by the pandemic has pushed many Filipinos to become more conscious of their personal finances and look for ways to manage their money responsibly.
To help promote sustainable financial behavior and financial literacy among Filipinos, Home Credit Philippines (HCPH), the country’s leading consumer finance company, is partnering with Manila Broadcasting Company (MBC) and local independent media agency PraXis to produce an on-air radio program at DZRH and its sister stations across the archipelago.
This two-minute daily radio show will discuss fundamental financial literacy issues every Filipino needs to know such as saving money, managing budget, accessible financial options, rising above debts, growing money and tips on entrepreneurship. The radio program will also tackle digital transformation and financial fraud prevention.
The early morning radio program aims to reach market vendors, farmers, fisherfolk, public transportation drivers and security guards, among others. To effectively carry out this program, HCPH and PraXis will collaborate to find topics that will help address and shed light on Filipinos’ financial concerns.
This effort is in line with Home Credit’s thrust of championing environmental, social and governance (ESG) programs by pushing for financial inclusion for the country’s underserved sector. This is also in support of the government’s goal of promoting financial literacy among more Filipinos, especially among those in the informal sector.
“With the majority of Filipinos still trying to rise from the effects of the pandemic, we hope to uplift the lives of the hard-working class through this financial literacy radio program, which can help them make sound decisions when managing their hard-earned money and keeping their overall financial health,” shared Home Credit Philippines’ Head of PR Ken Lerona.
Lerona added, “Now more than ever, we need to own our part and collaborate to help the nation, especially our fellow Filipinos who are unbanked and underserved. Through this collaboration with DZRH and PraXis, we at Home Credit hope to push financial inclusion and financial literacy for millions of our kababayans across Luzon, Visayas and Mindanao.”
“As the most credible AM station Filipinos listen to, it is an honor for us at MBC-DZRH to provide Home Credit with the platform to promote financial literacy among Filipinos. We are confident that through this partnership, we will be able to equip Filipinos with the right values and knowledge that will help them come up with the right decisions regarding their personal finances,” shared MBC President Jun Nicdao.
“We are delighted to be part of Home Credit and DZRH’s advocacy of promoting financial literacy and inclusion among Filipinos. It is a collaboration that we really look forward to, and we hope to inspire Filipinos to be better at managing their finances. We’re excited to bring people and institutions together in making initiatives that can impact the lives of Filipinos,” added PraXis CEO Gladys Basinillo.
The financial literacy program will air on DZRH beginning June 2022 during its prime time between 4AM and 5AM.
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