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Airbnb 2023 Winter Release: Guest Favorites, a Collection of the 2M Most-Loved Homes on Airbnb

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Airbnb has over 7 million homes worldwide, each one unique. This is what sets Airbnb apart. But guests say so much variety makes it hard to know what they’ll get. This is why many people prefer hotels, and it’s the number one obstacle preventing them from booking on Airbnb.

Airbnb introduces three major upgrades to help guests understand exactly what to expect before they book:

  • Guest Favorites — A collection of the 2 million most-loved homes on Airbnb based on ratings, reviews and reliability
  • Revamped ratings and reviews — A redesigned ratings page with new features to help guests understand the quality of every home
  • Listings tab — A set of new tools for Hosts to manage their listing and showcase the details guests care about most

“People often describe checking into an Airbnb as a ‘moment of truth’ — when you find out if the home you booked meets your expectations,” said Brian Chesky, Airbnb co-founder and CEO. “Too often, it doesn’t. We’re changing that today. With Guest Favorites, revamped reviews and the new Listings tab, you’ll now know exactly what to expect every time you book.”

Introducing Guest Favorites

The best way to find a great place to stay is by knowing which homes guests love the most. That’s why we created Guest Favorites — a collection of the 2 million most-loved homes on Airbnb based on ratings, reviews and reliability data from more than half a billion trips.

  • Great ratings and reviews — Guest Favorites have excellent reviews and are rated above 4.9 stars on average. These homes also receive high marks for ease of check-in, cleanliness, listing accuracy, Host communication, location and value.
  • Outstanding reliability — Guest Favorites have a superb record of reliability with Host cancellations and quality-related customer service issues of 1 percent on average.
  • Easy to discover on Airbnb — Guest Favorites are available around the world, and they’re simple to find on Airbnb. Just look for the new badge in search results and on the listing page, or filter for Guest Favorites.

Nearly two-thirds of Guest Favorites come from Superhosts who have been recognized for their track record of outstanding hospitality.

Revamped ratings and reviews

Guests have left more than 371 million reviews about their stays on Airbnb. These ratings and reviews are the best way to understand the quality of a home. But today, there is limited information on the ratings page, and it’s hard for guests to find reviews that are relevant to them.

The redesigned ratings page includes three new features that make reviews easier to read and much more helpful:

  • Review sorting — Guests can now sort reviews by recency or rating, making it easy to find the reviews they care about the most.
  • Ratings distribution — A new chart shows the distribution of reviews from 1 to 5 stars, so guests can easily view the number of positive and negative reviews.
  • More review details — Reviews include more information about the reviewer and their trip, including where they’re from, their length of their stay and whether they traveled with family, pets or in a group.

Introducing the Listings tab

Managing a listing is one of the most essential parts of hosting because it’s how guests learn about a home. In fact, listings with more details can get up to 20 percent more bookings. But many listings are missing the details guests care about because adding them has been too difficult.

That’s why we’re introducing the Listings tab — a set of new tools for Hosts to easily manage their listing and showcase the details of their home.

  • Listing editor — A redesigned interface that makes it easy for Hosts to add details about their listing, including amenities and sleeping arrangements. It’s also simple for Hosts to edit their arrival guide with the information guests need before check-in.
  • AI-powered photo tour — Hosts can instantly create a photo tour, which organizes photos by rooms to help guests understand the layout of their home. The photo tour is powered by an Airbnb AI engine that recognizes photos and assigns them to 19 rooms. Hosts can edit their photo tour at any time and add amenities to each room.
  • Smart lock integration — Hosts can connect compatible smart locks to their Airbnb account and automatically generate a unique code for every reservation. Guests can view their entry codes right in the Airbnb app before they arrive. Smart lock integration will begin rolling out in the US and Canada later this year, with support for certain locks from Schlage, August and Yale.

Even more upgrades for Hosts

In addition to the new Listings tab, the 2023 Winter Release includes even more upgrades for Hosts.

  • Pricing visibility — The prices Hosts set will now include service fees, helping them better understand what guests pay.
  • Compare prices — Hosts will have the ability to compare their prices to those of similar listings right in the calendar, making it easy to track local pricing trends.
  • New earnings dashboard — A completely redesigned dashboard gives Hosts a clear view of their earnings, including a detailed breakdown of past and future payments, customizable reports, filters and search.
  • New options for Co–Host payouts — Hosts have two new options for sharing payouts with Co-Hosts: Share the cleaning fee or share the cleaning fee plus a percentage of the booking amount.
  • New Co-Host messaging — Hosts and their Co-Hosts can now communicate in the app with new Inbox features to help them discuss and coordinate upcoming reservations.

Worldwide rollout

Guest Favorites, revamped ratings and reviews, the new Listings tab and additional upgrades for Hosts will begin rolling out this week. Hosts can try the new features now by enrolling in Airbnb Early Access. Smart lock integration will be coming to Early Access for listings in the US and Canada later this year. Pricing visibility and compare prices will be available next year.

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