After just a year of operations, realme Philippines climbs to the fourth spot of the country’s top smartphone brands in Q4 2019, according to leading global market analyst firm Canalys. realme Philippines grew its year-on-year sell-in shipment by a staggering 709 percent, the fastest of any smartphone brand, and accounting for 9 percent of the country’s total unit sales. The same global study showed that the Philippines witnessed 28 percent growth in total smartphone shipments in the same quarter.
In 2019, realme Philippines established a strong market presence with the launch of six new devices positioned strategically across different price segments. A clear understanding of the market’s demand for real value enabled the brand to achieve record-breaking sales in both its online and offline channels and at the same time win critical accolades.
Propelling the brand’s market value are its highly engaging products realme 3 series, realme C series, the recent quad-camera realme 5 series and the realme XT. realme Philippines’ success thus far can also be attributed to the partnerships it has sealed, including collaboration with SM Supermalls, Home Credit and Qualcomm. The brand’s partnership with Mobile Legends Developer Moonton has helped cement its stake in the local mobile gaming industry.
realme Philippines also grew vigorously offline and online, with strong presence in Shopee and Lazada. The fastest-growing smartphone brand also grew its network of distributors, resellers and brick-and-mortar stores in 2019, with the total now numbering 4,500 partner stores, 280 kiosks and 24 concept stores nationwide.
Keeping the momentum strong
Realme Philippines is determined to keep the growth momentum by retaining the same brand DNA in its products and promotional approach. The brand is also keen to further expand reach with its growing Artificial Internet of Things (AIoT) product line, which includes the realme Wireless Buds, realme Powerbank and realme Buds Air.
Additionally, realme Philippines is supporting the growing demand for 5G by offering its very competitive 5G smartphone lineup in the Philippines. The brand is now in close coordination with local telecom operators to ensure its devices are compatible with 5G. Once the local 5G landscape is in place, Filipinos can expect the most attainable 5G smartphones to come from realme.
“We are much delighted to share this news with the realme community as this would not be possible without their constant support for and loyalty to the brand. 2020 will be the year that we grow further with more competitive smartphones, AIoT and 5G products. Expect us to continue leaping to greater heights to ensure that more Filipinos can enjoy real value and the latest technology,” shares realme Philippines Marketing Director Austine Huang.
Realme is an emerging smartphone brand that specializes in providing high-quality smartphones for the youth. It was officially established in May 2018 by its founder Sky Li with a young team with rich experience in the smartphone industry across the globe. Realme focuses on user needs and presents products with both strong performance and trendy design in the broad context of e-commerce.