PR and copywriting: Do’s and Don’ts

Many think that creating content, especially in the age of social media, is a walk in the park. Well, it’s far from that.

Great work goes into even the simplest Instagram captions, Facebook posts, tweets, blogs and website content to make them look effortless while generating substantial engagement andpersuading the reader on the message or to buy a product or avail of a service. Knowing the formula, however, can help a lot in developing effective copy. Here is a list of dos and don’ts to get you started.

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Hino inaugurates 5th Visayas dealership in Leyte

Dedicated to promoting its promise of Total Support, Hino Motors Philippines (HMP), the exclusive distributor of Hino trucks and buses in the Philippines, expands its retail network with Hino Leyte, the company’s first dealership in 2020.

Hino Leyte, which is HMP’s fifth dealership in the Visayas region, is located along 88 National Highway, Brgy. 79, Marasbaras, Tacloban City, Leyte and is managed by Hino Leyte Inc. A full line 3S dealership complete with sales, spare parts and aftersales services, it houses a complete lineup of products including Light-Duty Trucks, Medium-Duty Trucks, Heavy-Duty Trucks, Buses and Modernized PUVs. It officially opens for business this month after its soft opening last December.

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Bank on Your Future: The Hows and Lots

Who doesn’t want to wake up every morning to panoramic views of breathtaking sunrise and lush greeneries and end the day with an equally inspiring sunset? Who doesn’t dream of living in a relaxing setting while still having easy access to modern comforts and key establishments such as school, work and places for leisure?

As city living increasingly becomes less appealing, more homeseekers are realizing the advantages of living on the city’s outskirts. MySpace Properties, Inc., a progressive property developer of residential communities, promises residents an upgraded lifestyle in the suburbs at an affordable cost with its pioneer mixed-use development, The Hive. Located in Taytay, Rizal, The Hive gives residents the opportunity to invest in their future not only by owning a property and place of residence but also by enjoying amenities and features designed to enrich their lives.

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Chevron enhances disaster preparedness of host community with donation of mobile patrol and smartphones

In a partnership that started in 1954 with the inauguration of the country’s first oil refinery, Chevron Philippines Inc. (CPI) further strengthened its cooperation with its host community in Bgy. Danglayan from San Pascual, Batangas with a donation of a mobile patrol pickup truck and smartphones as communication devices.

The donation will enhance the barangay council in responding to disasters, natural, and man-made calamities as the coastal village is near Batangas Bay and Taal Volcano. The barangay hall is currently sheltering around 85 families who evacuated from nearby Agoncillo due to the eruption of Taal Volcano.

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Conduent Market-Leading Disease Surveillance and Outbreak Management System to Fight Coronavirus

Conduent Incorporated (Nasdaq: CNDT) today announced a version of its disease surveillance and outbreak management platform, Maven®, to securely track, manage and report on cases of the coronavirus, COVID-19, previously known as 2019-nCoV. 

Maven is a software platform developed for organizations, including government agencies, to manage cases of more than 90 communicable diseases. Its flexible design gives organizations the capability to customize disease tracking most prevalent in specific geographies or communities.

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