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PRSP Pushes Inclusivity, Transparency with PR for All Thrust for 2024-2025

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The Public Relations Society of the Philippines (PRSP), the country’s premier organization for public relations professionals, proudly announces its thrust for 2024-2025 and its 67th anniversary — PR for All.

This year’s theme underscores the incumbent board’s commitment in promoting an inclusive, ethical, honorable and transparent community where professionals, both seasoned and emerging, can thrive and contribute meaningfully.

As PRSP celebrates its 67 years of service to the country’s PR industry this year, the organization is also reaffirming its commitment to elevate the standards of public relations through a dignified, effective and relevant practice in service of the Filipino people.

“The theme PR for All encapsulates everything that we’d like to achieve for the society this year,” shares PRSP President Andy Saracho, APR. “We welcome everyone in the PR practice to join us regardless of age, sex, social status and religious or political beliefs to work together to promote the welfare of the Filipino people.”

As part of its commitment to PR for All, PRSP will continue nurturing the next generation of competent PR professionals to uphold the highest standards of integrity and a commitment to the truth in bridging people and communities.

In line with this, PRSP envisions the concept of PR for All being embodied in all of its big-ticket events such as the Anvil Awards, an awards program that recognizes the use of outstanding PR tools and programs; and the National Public Relations Congress, a gathering of PR practitioners and communication experts all over the country to discuss the latest trends in PR.

There’s also the Professional Development Seminar, a bimonthly hands-on training on effective communication strategies; the Student Congress and Grand Prix Competition for aspiring PR practitioners to provide them with hands-on PR experiences led by industry professionals; and the PR Caravan, PRSP’s corporate social responsibility (CSR) program. The PR Caravan is a subset of both CSR and PR Students programs, which aim to reach out to students and guide them in taking the most appropriate course, highlighting PR and its role in nation-building.

PRSP invites all stakeholders, including the media, government, educators and the public, to join hands in championing PR for All. PRSP currently boasts of a diverse roster of members, representing various sectors such as industry, government, nonprofit organizations, hospitals, schools, hotels and professional services.

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