realme starts 2021 with local and international awards, a testament to its quality products and business milestones. realme’s 2020 success showcased real strength across all business silos, exceeding industry expectations. This strong momentum is expected to catapult the brand to greater heights in 2021, with new exciting products and technology on the horizon.
realme Philippines climbed to the number one smartphone brand spot in the country in just two years, with global analysis firms Counterpoint Research, Canalys and IDC reporting this achievement. With consistent sold-out sales, successful product launches and campaigns, and industry awards, the leading smartphone brand in the country is also the fastest to grow its local presence.
Last year, realme Philippines executed several campaigns and launched two new phone lines to enable Filipinos to thrive in the highly digital new normal — the premium X-series and the e-commerce exclusive narzo series. realme Philippines also grew its smart home device portfolio with the launch of new audio devices, smartwatches, smart camera and toothbrush. Further, realme Philippines onboarded its first product ambassadors: social media superstar Donnalyn Bartolome and cosplay royalty Alodia Gosiengfiao.
The efforts of realme Philippines were recognized not only by consumers but by industry leaders as well. The two-year-old brand bagged a Silver Anvil for its Facebook Community under the Digital PR Program for the Consumer Welfare category, a recognition of the platform’s achievements in building ties and nurturing an elevated smartphone experience for the Filipino youth. realme Philippines also took home a bronze trophy from the prestigious Asia-Pacific Stevie awards as the Most Innovative Startup of the Year under the Consumer Product Industries category.
realme Philippines joined its global counterpart on a winning streak last year. realme global won 17 brand awards, 159 product awards and 5 top-tier design awards around the world in 2020. Much of realme’s commercial, corporate and innovative success is attributed to its clear and precise vision to provide cutting-edge features and trend-setting design. The brand also takes pride in its strong affiliation with its main consumer — the youth.
realme is currently among the Top 5 tech brands in terms of market share in 12 countries, including the Philippines where it holds the number one spot. It has expanded to 61 markets globally. Financial Times has corroborated the company’s leading position across the Asia-Pacific.
One major milestone realme reached in 2020 is being the fastest company to reach 50 million shipments, as reported by Counterpoint Research. realme, whose slogan is ‘Dare to Leap,’ adopts a strategy of producing products with exceptional performance and trend-setting quality for the youth, all at an affordable and attractive price point. “At realme, we commit to our philosophy which is to dare to leap into the forefront of innovation, design and product value — something young people can identify with,” says Sky Li, realme’s CEO. realme’s trend-setting image and product reputation have contributed to building customer trust and brand awareness.
realme’s trend-setting design present across its product line-ups was also lauded by the international design community. realme has won five international design awards such as the Good Designed Award 2020 for three different products, the Red Dot Design Award for the realme X2 Pro, the Golden Pin Award, and more. With its world-class design and cutting-edge technology, renowned mobile authority GSM Arena rated realme as the midrange all-rounder mobile phone for 2020.
