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Thai Construction Company SHERA Invests PHP2B in the Philippines, Joins WORLDBEX 2024

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SHERA, one of the biggest and leading brands of innovative fiber cement products in ASEAN, has introduced its products at the recently held Philippine World Building and Construction Exposition (WORLDBEX). During the four-day convention held from March 14 to 17, 2024, the Thai company showcased its fiber cement innovation and highlighted the quality, durability and modern look of its materials.

SHERA offers innovative fiber cement that can be used for different ceiling, floor and wall applications such as wall cladding, sidings, floor decking and ceiling eaves. In addition, SHERA has been recognized as the most admired brand in Thailand for over a decade now for its fiber cement wood substitute.

SHERA in the Philippines

SHERA’s products are now available in the Philippines as the company expands its operations beyond Thailand. SHERA has officially made a PHP2 billion investment for its business development plans in the country, which will include the soon-to-open construction plant in Mabalacat, Pampanga. With the presence of SHERA’s construction plant in the Philippines, its sustainable and eco-friendly products will soon become accessible to Filipinos, particularly those who are looking to integrate greener solutions in their establishments, buildings or even homes.

Filipinos in the field of construction can look forward to working with SHERA as the company will soon open plenty of job opportunities once the construction plant is completed and open for operations by the end of this year in time for its 50th anniversary in the industry.

SHERA Country Head Thunnop Jumpasri and Executive Vice President for Marketing Veerasak Kittinantakool graced the event to unveil more details about the company’s expansion plan, its product lines to be made available in the Philippines and how SHERA’s products have been used to build promising buildings and establishments around the world.

Innovative products of SHERA at WORLDBEX

  • Shera Splendid Deline Series
  • Shera Floor Plank Color through and Clip Lock series
  • Shera Stair – Foresta Series

Better building and living with SHERA

With 50 years in the industry, SHERA has built its empire as the largest fiber cement capacity with more than 15,000 distribution networks across the ASEAN region. The company has also forged business partnerships across four continents in more than 40 countries.

A highlight of SHERA’s work is its commitment to innovate with green and sustainable solutions. The company aims to develop green products through energy-efficient and environment-friendly production measures and green technology to ensure peaceful living among humans in a safe and healthy environment.

With its commitment to the environment and to maintaining the quality of its services, SHERA has received multiple international certifications. It has secured a Carbon Label (ISO 9001:2000) for its production process and a CE Mark for its product quality. It also has obtained the Green Choice Philippines, Singapore Green Label and LEED awards for its green products.

To learn more about SHERA and its products and services, visit its website at and its Facebook page SHERA Philippines.

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