As the world changes and businesses along with it, the practice of public relations ebbs and flows in complementary motion, influencing how content is driven and consumed.
We get as many as 30 newspaper clippings per week on stories about our clients from the different industries, including consumer, IT, healthcare, hospitality and tourism. We write the stories ourselves, leveraging and reflecting our in-depth knowledge of our client’s messaging, products and services on the one hand and the media on the other. We review news clippings carefully for business leads, emerging issues and client feedback, and send these to clients as reference. We monitor clients’ competition while keeping abreast of industry trends and government policies for greater strategic oversight.