As the world changes and businesses along with it, the practice of public relations ebbs and flows in complementary motion, influencing how content is driven and consumed.
We get as many as 30 newspaper clippings per week on stories about our clients from the different industries, including consumer, IT, healthcare, hospitality and tourism. We write the stories ourselves, leveraging and reflecting our in-depth knowledge of our client’s messaging, products and services on the one hand and the media on the other. We review news clippings carefully for business leads, emerging issues and client feedback, and send these to clients as reference. We monitor clients’ competition while keeping abreast of industry trends and government policies for greater strategic oversight.
New technologies continue to surface and we take advantage of these new innovations to reach the target market in a more strategic and impactful way.
Companies that want to succeed in this highly digital age need to be able to create, secure and share information anytime, anywhere, even when the target audience is on the go. To not have a digital strategy can mean the difference between making an impact and failing significantly. It is like building a house without any access road—not only are you isolated but you are also inaccessible. We strategically use digital media such as Google Display Networks, Search Ads, SEO and Social Media Networks to enable your target market to find you at the right moment. We make you more accessible so your audience feels more engaged than ever.
Establishing meaningful relationships requires sharing the same experiences. Connect with your audience better by getting them “in” the event rather than “at.”
Years of communication perspective and market knowledge combined with synergized services take events many notches higher. We have the experience to put the strategic, tactical and creative components together and make it work. We have been doing events since 1997. That’s more than 20 years of experience under our belt. If it’s an event, then we’ve done it. We guarantee 360-degree experience – RSVP and audience VIP treatment through our direct marketing team, publicity and out-of-home ads through our PR team and continued interest in social networks even after the event care of our digital team.
There really is no formula for a successful campaign, but the right message in the right format on the right platform drives the right audience.
It’s not only the message that deserves attention. Getting that message across effectively and making sure it leaves a lasting mark require mapping out the perfect strategy and tapping the most suitable channel. We have many years of experience in this area, with industry veterans among the country’s experts in account management and creative direction for consumer, corporate and political clients of multinational ad agencies. Our pool of copywriters and creative artists delivers full-scale production of print and radio ads, A/V presentations and other creative advertising materials.
Creativity leaves a mark when it is strategic. A piece of work that resonates creates an impact, stirs the thought or emotion, and inspires action.
Design and copy work together just like melody and lyrics make the most beautiful song or rhyme and words create the most poignant poetry. Work well done is art, and art moves. We are both creative and strategic, making sure we get the perfect balance of layout, copy and vibe to get your message across. Our teams of copywriters and graphic designers are never out of ideas to bring your vision into reality. We collaborate with clients to produce materials that reflect their branding and resonate with the target market. From flyers to feature ads, we take your goal and bring results.
There is a handshake that happens before the mailer is sent and read; it’s called permission. This handshake helps seal the relationship.
Bringing the brand closer to the public can make all the difference. This is why direct marketing still works. We continue to impress clients with the ROI from our DM campaigns. One client snagged P6 million in sales from an investment of just P70,000 for one DM campaign we managed for them. The reason for this high success rate is the 98% integrity of our database at any given time. This database contains contact details of key decision-makers such as CEOs, CIOs, CFOs and managers of thousands of Philippine companies. Our team of trained telemarketers interacts with customers in a way that extends the brand experience even more.