Leading Philippine public relations company Ardent Communications, Inc. (ArdentComm) clinched two prestigious Silver Awards at the 5th ASEAN PR Excellence Awards held at The Hotel Renaissance in Kuala Lumpur, Malaysia.
The awards, organized by the ASEAN Public Relations Network (APRN) in collaboration with the Institute of Public Relations Malaysia (IPRM), WorldComm KL and the Global Alliance for Public Relations and Communication Management, recognize outstanding achievements in PR across the ASEAN region. The ceremony was held last July 7, 2025.
ArdentComm won the Silver Award for Best PR Agencies and Best PR Campaign, the latter for its work on Spotify’s “Authenticity on Aux” campaign. These awards underscore the agency’s commitment to excellence, innovation and impactful storytelling in the dynamic field of public relations.
“These awards recognize our team’s dedication, innovation and strategic capabilities. To be acknowledged among the region’s leading PR agencies underscores our commitment to delivering impactful, measurable results for our clients. These accolades reflect the collective hard work and passion of every individual at Ardent Communications, affirming our mission to continually drive the public relations industry forward,” states Ana Pista, APR, founder and CEO of Ardent Communications.
ArdentComm’s recent double Silver win adds to its growing list of accolades. The agency was a Bronze Stevie Awardee in 2024 for Most Innovative PR Agency of the Year.
Celebrating excellence in PR agency performance
The Silver Award for Best PR Agencies is a highly competitive category that celebrates professionalism, agency culture, commercial success, impact and innovation.
Backed by decades in the industry, ArdentComm combines a unique blend of global expertise and deep local insights, enabling it to craft culturally relevant campaigns that resonate with the Philippine media and audience. Being an independent agency equips the company with the agility and personalized approach to adapt to and cater to different client and market requirements. All of these have enabled the agency to expand its portfolio from technology to lifestyle and fast-moving consumer goods (FMCG) sectors.
Spotlight on Spotify’s “Authenticity on Aux” campaign
The Silver Award for Best PR Campaign was awarded to ArdentComm for its Spotify campaign titled “Authenticity on Aux.” This PR-led integrated initiative celebrated individuality and free expression, positioning Spotify at the heart of cultural conversations by highlighting how its platform empowers users to embrace their authentic selves.
The campaign’s success lies in its seamless combination of real-life experiences, strategic PR efforts and a strong digital presence, which collectively positioned Spotify not just as a streaming platform but as a lifestyle brand deeply embedded in cultural zeitgeist.
The ASEAN PR Excellence Awards are held in conjunction with the Kuala Lumpur International PR Conference (KLIP). Its organizer, APRN, is established in 2014 and headquartered in Jakarta, Indonesia. It serves as a platform connecting PR leaders, practitioners, educators and institutions across ASEAN.
