The COVID-19 pandemic caught us all off guard, forcing the world’s population to stay indoors for months now. Businesses and organizations have had to make quick adjustments to stay afloat. Companies were not able to anticipate the impact of the pandemic and prepare accordingly, and most are serving their clients and supporting their employees even when not in full capacity and while helping flatten the curve.
As many offices remain closed and normal business operations halted, budgets are running low and priorities need realignment. Sustaining pre-COVID-19 efforts, including PR plans, in such a scenario has been a key concern.
More businesses, in particular smaller ones, are implementing cost-cutting mechanisms, and PR activities are usually one of the first to be crossed out as they are generally seen as an expense item. Outside of the cost issues, social distancing protocols are rewriting the rules on gatherings and related PR activities, prompting many brands to cancel plans or look for alternative options.
Continue reading “Sustaining Communication with your Audiences Even during a Pandemic”
If you’re on the internet a lot, which is highly likely during this COVID-19 crisis, you’ve probably noticed how some brands take advantage of current trends to boost presence online. Some brands have been fortunate with this strategy and are able to generate interest in their products and services, subsequently strengthening footprint and sales. Other brands have not been so lucky and reaped negative results.
Remember when the game Pokémon GO was a huge craze a few
years back and some telecom companies offered users free access to the game for
a limited time? Or how one ride-hailing app hopped on the #10YearChallenge last
year by tweeting a hilarious side-by-side comparison of EDSA showing how the
main thoroughfare looked exactly the same?
This is trendjacking.
Continue reading “Explore and Make the Most of the Art of Trendjacking”
With more cases of COVID-19 being confirmed every day, businesses and organizations in the National Capital Region and the entire Luzon island are implementing remote work or work from home to help contain the spread of the virus.
While working from home sounds like a dream come true, people who regularly work from home will tell you that it’s easier said than done. For one thing, it requires a lot of discipline.
How do you make sure you continue to be productive despite all the distractions at home? Here are 8 tips on how to effectively work from home:
Continue reading “Work in the time of COVID-19: How to effectively work from home”