This August, Blackpink fever heats up as the iconic global girl group celebrates its 8th anniversary. Blackpink has dominated global charts and captured the hearts of millions of fans worldwide.
To commemorate this milestone and honor Blinks, who fuel one of the biggest fandoms in the world, Blackpink has teamed up with Spotify, the world’s most popular audio streaming platform, to bring a host of special surprises to the This is BLACKPINK playlist.
From the group’s record-breaking rise to global superstardom, Blackpink, which comprises Jisoo, Jennie, Rose and Lisa, has made colossal waves on Spotify. The group’s Spotify streams tracked an average year-on-year growth exceeding 110 percent. The group now has more than 13 billion streams on the platform. Their tracks have been added to over 71 million user-generated playlists, and their top five most streamed songs alone — “How You Like That,” “Kill This Love,” “Pink Venom,” “DDU-DU DDU-DU” and “Shut Down” — have collectively garnered more than 4 billion streams.
Further testament to the group’s resonance with listeners worldwide, their top markets on Spotify now span the USA, Indonesia, Mexico, the Philippines and Brazil.
#8YearswithBLACKPINK, only on Spotify
To celebrate #8YearswithBLACKPINK, Spotify is treating Blinks to a series of special surprises on the This Is BLACKPINK playlist. From August 1 to the group’s debut anniversary on August 8, the playlist will pay homage to a different Blackpink era each day, taking listeners on a journey through the group’s most iconic milestones.
To add to the excitement, daily digital sharecards will be available on the playlist, giving fans eight ways to flex their fandom. From discovering how you rank among Blackpink listeners to uncovering your most recent favorite Blackpink’s songs and more, be sure to stay tuned to This is BLACKPINK to discover and express how you’ve stanned.
Here’s how it works:
- Tune into This is BLACKPINK from August 1 to 8 to rediscover a different Blackpink era each day. The playlist will refresh daily at 11AM.
- When you’re on This is BLACKPINK, you might get a special digital sharecard depending on your Blackpink streaming habits, so keep a lookout during this period to see how you’ve stanned.
- Flex your fandom and fuel the celebrations of #8YearswithBLACKPINK by uploading your sharecards on social media.
“It’s been thrilling to witness the growth of Blackpink throughout the years,” said Jungjoo Park, head of Music Korea, Spotify. “Our #8YearswithBLACKPINK campaign bolsters our commitment to supporting Korean artists in reaching and deepening their connections with listeners worldwide, and we hope fans enjoy the special surprises we have in store for them.”
Spotify’s efforts to connect Blackpink with listeners across the globe have played an instrumental role in igniting passion from their fandom over the years. In addition to spotlighting their music on flagship playlists such as Today’s Top Hits and K-Pop ON!, Spotify has also brought listeners a variety of exclusive experiences to bring fans closer to the members. This includes the enhanced album for the 2020 “The Album” and the Born Pink: The Pop-Up Experience in Los Angeles in 2022.
Head on to Spotify’s For The Record blog post for more on the campaign.
