2024 was a year of significant growth in retail network and strategic partnerships for Caltex, enabling the company to enhance accessibility and quality of fuel and service for Filipino motorists.
Caltex, marketed by Chevron Philippines Inc. (CPI), opened more than 40 new fuel stations in key locations nationwide, further extending the brand’s reach not just in the National Capital Region but also in Luzon, Visayas and Mindanao. Among these newly opened stations, four are flagship stations.
Caltex opened a retail site in the summer capital of the country, Baguio, specifically in Kisad. In Metro Manila, Caltex opened a new fuel station in Makati situated along the high-traffic Osmena Highway at the corner of Arnaiz Street; Quezon Avenue; and Bonifacio Global City (BGC), known for its upscale residential areas, commercial spaces, and a wide range of dining and shopping options.
Caltex fuel quality: Powering performance and efficiency
Caltex remains committed to providing clean, high-performance fuels that enhance engine efficiency and longevity. The introduction of additional retail stations supports this mission, ensuring more customers have convenient access to Caltex products, including its signature Techron-powered gasoline and Power Diesel with advanced cleaning technology.
“By expanding our footprint, we are enabling more Filipinos to experience the benefits of Caltex’s high-quality fuels,” said Billy Liu, Country Manager of Chevron Philippines Inc.
“We aim to provide motorists with reliable fueling options that contribute to both vehicle performance and efficient travel.”
Strengthening strategic partnerships
Beyond providing clean, safe and high-quality fuels, Caltex strengthened collaborations with various retail brands to enhance customer convenience. Many new service stations feature well-known establishments such as 7-Eleven, Dunkin’, Jollibee, Chowking, Burger King, Panda Express, KFC, Kenny Rogers, Tapa King, Hen Lin, Potato Corner and Pick Up Coffee, offering motorists an integrated experience combining fuel stops with everyday essentials and dining options.
Caltex also introduced a new campaign, “May Point Ang Biyahe.” This campaign celebrates the excitement and joy of travel, encouraging Filipino motorists to fuel up at Caltex and earn Caltex Rewards points, making their journey more rewarding and fulfilling.
Caltex’s continued expansion reflects its long-term investment in the Philippine market. With new locations, enhanced customer programs and strong industry partnerships, the company remains focused on delivering accessible and high-quality fuel and lubricants products.
