You and your company are one quick Google search away from existing and potential clients, business partners, other organizations and companies — a few taps away from getting reviewed, hired or rejected for a project, partnership or long-term business. Do you know what they are going to see online? How much of you and your company can they see online?
Every time we use the Internet to send emails, visit websites, look or review products or services, or shop online, the internet is looking back at us. The traces we leave online can — and may — be used to get our personal information, identify current location, and even profile our political preferences and other predilections. All these make up what is called a digital footprint.
While it is impossible not to leave digital footprints, managing one’s online identity and reducing one’s digital footprint is not impossible. This crash course will walk us through how to manage our digital footprint.
Continue reading “Managing your Digital Footprint”
If you’ve ever written for the online environment, chances are you have been asked these questions: How many clicks did your article get? How did your piece rank in searches?
Many of us writers and content developers were taught to focus on the message and build on that core concept, hoping the beauty or usefulness of the idea will carry it through to the intended audience regardless of the clutter along the way. While that strategy surely has its share of success, in the online universe focusing on the message alone has ceased to be enough.
For your article to reach a larger audience and have a stronger impact, it has to rank high for a keyword or phrase search input. Studies have shown most Internet users do not browse past the first page of search results, so not showing up on the top of the list lowers your chances of getting new customers on-board or promoting your new products a bit more strongly.
This is where SEO comes in. SEO means search engine optimization, an approach to writing or developing content to improve a website’s rating on an Internet search and its page rank compared to related websites. Writing with SEO in mind, therefore, boosts a website’s visibility on major search engines such as Google and helps broaden your content’s reach.
But how exactly is this done?
Continue reading “SEO writing: Tips to boost your story’s reach”