CHAGEE landed in the Philippines in 2025, and it did so with a bang. What was initially expected to be just another sip-and-go year turned into an unforgettable wild ride. This unprecedented fever-pitched craze has been constantly keeping Pinoy milk tea lovers begging for more.
Suffice to say, CHAGEE did not just breeze through 2025 — CHAGEE conquered it. From opening its first nine stores in Manila and creating meaningful partnerships with local content creators and celebrities to dropping exclusive merch and can’t-miss promos, CHAGEE introduced to Filipinos how high-quality tea can foster tales of moments of connections worth telling and looking back on.
Here are the CHAGEE moments of connection that made 2025 unforgettable and set the stage for an even more exciting 2026 ahead!
It’s CHAGEE’s world, and we’re just living in it
CHAGEE is never beating the global favorite accusations. And in 2025, Pinoy milk tea lovers joined CHAGEE’s global fans to make that happen! If we’re talking about the number of cups sold globally … well, just nothing short of 1,200,000,000 (yup, that’s eight zeroes in there)!
With nine stores and counting in the Philippines, Pinoy CHAGEE lovers are part of this historic feat, and 2026 is about to be another historic year as the global milk tea brand is rumored to introduce new drink flavors and merch!
The Philippines is a BO YA nation
Pinoys are deep into the BO YA craze, and no one can blame them for that! The familiar taste of jasmine done right, high-quality milk and the perfect vibe to sip luxuriously got local milk tea enthusiasts rightfully hooked. It’s no wonder BO YA is crowned the crowd favorite. After all, it’s CHAGEE’s globally best-selling drink, loved by many and admired by millions.
Yes, the BO YA craze is simply inescapable, but it did not stop there. The Da Hong Pao Milk Tea, Osmanthus Oolong Milk Tea and Glutinous Green Milk Tea also emerged as Filipino favorites.
But as CHAGEE welcomes new flavors, who knows which drinks Pinoys will crown as their new beloved drinks of 2026?
And the cuddliest plushie goes to: the Bes-tea plushies
The anik-anik nation won and made their voices heard! The blind box collectibles Bes-tea Plushies are the top CHAGEE merch of 2025! Not only were these cuddly bes-teas brought everywhere but they were also collected in all eight variants and made part of everyone’s collection.
The collection itself? Sold in six days during the initial release. Jasmine Green, Glutinous Green, Peach Oolong and all eight bes-teas are grateful for the love!
We’re going ahead and calling this the CHAGEE sold-out phenomenon. The exciting question is — will CHAGEE release more cuddly bes-teas this year and maintain its sold-out streak?
Crazy in love … with CHAGEE
More than 2.5 million total reach in just four months? That’s a lot of love for CHAGEE!
Pinoy milk tea lovers posted, commended and reposted their favorite CHAGEE content, and it reached their followers and friends twice a million times over! It’s clear that they enjoyed CHAGEE’s content, and they’re sure to see more of that this year!
Let’s double that number in 2026?
Eastwood is home to CHAGEE’s first-ever pet-friendly store in Southeast Asia
The verdict is out: The Eastwood CHAGEE store is every four-legged baby’s favorite hangout place!
Pinoy pet parents and their babies made their love known for Southeast Asia’s first-ever pet-friendly CHAGEE store with an unforgettable grand opening complete with a pet photoshoot, ‘pawshion’ show and exclusive merch.
The pet costumes? Phenomenal! The pet amenities? Inclusive and thoughtful. Definitely worth visiting again this 2026!
That’s a wrap on 2025! Let’s CHAGEE together again this 2026!
