The PRemise: Issues Driving Conversations this Year
Industry pundits have shared trends forecasts for the year, their projections building on developments in 2024. Besides sunrise and sunset industries, predictions…
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Why Your Annual Planning Should Include a Communication Plan
It’s that time of the year. No, not tax payments. But close in terms of the mental strain it involves and certainly…
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ArdentComm CEO Inspires Future Communicators to Embrace AI in Careers
Adoption of AI continues to pick up at a remarkable pace. Still the question remains: How can professionals, in particular communication professionals,…
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Should You Still Send Out PR Gifts this Christmas?
The holidays provide a perfect excuse for companies big and small to send gifts to clients, staff, partners and other target recipients.…
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The PRemise: What a TikTok Crackdown Could Mean for Brands and PR
In May this year, House Rep. Bienvenido Abante, Jr. filed House Bill 10489 seeking to ban applications deemed controlled by foreign countries…
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A Case of Too Much of a Good Thing? Overcoming Social Media Saturation
People go about their daily lives exposed to, captivated by and influenced by social media. In the Philippines, the social media capital…
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Ball Over Everything: NBA 2K25 Launches Worldwide
2K announced that NBA 2K25, the latest in the NBA video game series, is available worldwide on PlayStation 5, PlayStation 4, Xbox…
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Spotify Teams Up with Streaming Giant Crunchyroll to Launch Spotify’s Global Anime Hub
Crunchyroll, the ultimate brand for every anime fan, has an exclusive partnership with Spotify to present listeners with specially curated playlists and…
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Caltex Expands Network with 18 New Stations in First Half of 2024
Caltex, marketed by Chevron Philippines Inc. (CPI), continues to steadily expand its retail footprint across the entire country by opening 18 new…
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The PRemise: Embracing the Power of AI in PR While Managing the Risks (Part 2)
Obviously, it is no longer a question of will AI be used in PR. Not even whether it should be adopted or…
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