PR and copywriting: Do’s and Don’ts

Many think that creating content, especially in the age of social media, is a walk in the park. Well, it’s far from that.

Great work goes into even the simplest Instagram captions, Facebook posts, tweets, blogs and website content to make them look effortless while generating substantial engagement andpersuading the reader on the message or to buy a product or avail of a service. Knowing the formula, however, can help a lot in developing effective copy. Here is a list of dos and don’ts to get you started.

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Work-life integration the new norm

With another year unfolding comes new goals and objectives as businesses and organizations finalize plans for the next few months. But business planning and strategy has ceased to be just about setting sales targets and performance metrics: As more companies  increasingly become aware of the need to keep employees engaged as a means of ensuring business success, organizations are looking at human resource management and development as a key part of the planning phase.  

Employees, whether new to the corporate jungle or a veteran, are for their part also making plans and revisiting career opportunities – or the lack thereof — as these relate to their long-term life goals. This is why it’s no wonder many employees review their prospects in their current workplace or start exploring outside around this time. 

As employee satisfaction and engagement climb the list of priorities, the spotlight is turned on work-life integration. This is even more relevant in today’s work environment, with millennials starting to account for the bulk of the workforce. Employees now are more aware of the many opportunities that await them and feel more empowered to make job choices. They look for job satisfaction not just in terms of pay but also, and sometimes even more strongly, in terms of upward mobility, personal growth and creativity.

But what really is work-life integration?

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Managing your Digital Footprint

You and your company are one quick Google search away from existing and potential clients, business partners, other organizations and companies — a few taps away from getting reviewed, hired or rejected for a project, partnership or long-term business. Do you know what they are going to see online? How much of you and your company can they see online?

Every time we use the Internet to send emails, visit websites, look or review products or services, or shop online, the internet is looking back at us. The traces we leave online can — and may — be used to get our personal information, identify current location, and even profile our political preferences and other predilections. All these make up what is called a digital footprint.

While it is impossible not to leave digital footprints, managing one’s online identity and reducing one’s digital footprint is not impossible. This crash course will walk us through how to manage our digital footprint.

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How to secure a spot in publications

You’ve done the basic work. You’ve finalized the press release and have secured the approval of your client. You’ve pitched it to several publications and are now doing the waiting game.

But it has been several days. You’ve made a few follow-up emails and continue to wait. Two weeks, and you’re not seeing any progress still.

What gives? Maybe it’s timing, content, poor formatting or wrong media target. Perhaps it’s a combination of all of these.

Here are some tips to help increase your chances of landing a spot in key print and online publications.

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SEO writing: Tips to boost your story’s reach

If you’ve ever written for the online environment, chances are you have been asked these questions: How many clicks did your article get?  How did your piece rank in searches?

Many of us writers and content developers were taught to focus on the message and build on that core concept, hoping the beauty or usefulness of the idea will carry it through to the intended audience regardless of the clutter along the way. While that strategy surely has its share of success, in the online universe focusing on the message alone has ceased to be enough.

For your article to reach a larger audience and have a stronger impact, it has to rank high for a keyword or phrase search input. Studies have shown most Internet users do not browse past the first page of search results, so not showing up on the top of the list lowers your chances of getting new customers on-board or promoting your new products a bit more strongly.

This is where SEO comes in. SEO means search engine optimization, an approach to writing or developing content to improve a website’s rating on an Internet search and its page rank compared to related websites. Writing with SEO in mind, therefore, boosts a website’s visibility on major search engines such as Google and helps broaden your content’s reach.

But how exactly is this done?

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