Big Reputation: PR Tips and Tricks We Can Learn from Taylor Swift
This is Taylor Swift’s world, and we are just living in it. The American pop singer continues to rise in fame with…
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Be Scam-Safe this Holiday Season and Beyond
Thirty-six percent. That’s the shopping scam rate in the Philippines this year, the highest among 11 countries. With holiday shopping in full…
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How Introverts Survive in PR
An introvert working at a PR firm? The idea can be pretty far-fetched and even scary -- unlikely for many and intimidating…
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Pop Culture and PR: Building Strong Connections with Your Audiences
Pop culture is inescapable. We can try to get away from it and swear it off but somehow it still finds a…
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You Need to Calm Down! The Power of a Break and Mindfulness in PR
It’s no secret that PR is one of the most demanding industries there is. At any given time, PR practitioners are juggling…
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Short-Form vs Long-Form Content: Which is Best for You and Why
Short-form or long-form content? An 800-word blog or a 1,500-word feature article? A 15-second TikTok or a 30-minute YouTube vlog? There is…
Read articleReel to Real: Work and Life Lessons from a Film
“I love my job. I love my job …” ” If I do something right, it’s unacknowledged. She doesn’t say ‘thank you’.…
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Long-Form Content: Why It’s Still – and Will Remain – Relevant
In today’s age of TikToks, Stories, Reels and Twitter – er X -- posts, one can easily assume that long-form content is…
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Improve Your Skills and Increase Employability with Digital Courses
Sophia, the world’s first robot citizen; suspiciously self-aware ChatGPT; and equal parts thrilling and disturbing deepfake. These make up our world today.…
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Short-Form Content: Why We Can’t Get Enough of It and Why We Should Make More
Do you ever find yourself opening your TikTok app thinking you'd just check out a few videos to appease your boredom but…
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