Why Your Annual Planning Should Include a Communication Plan
It’s that time of the year. No, not tax payments. But close in terms of the mental strain it involves and certainly…
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Should You Still Send Out PR Gifts this Christmas?
The holidays provide a perfect excuse for companies big and small to send gifts to clients, staff, partners and other target recipients.…
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The PRemise: What a TikTok Crackdown Could Mean for Brands and PR
In May this year, House Rep. Bienvenido Abante, Jr. filed House Bill 10489 seeking to ban applications deemed controlled by foreign countries…
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A Case of Too Much of a Good Thing? Overcoming Social Media Saturation
People go about their daily lives exposed to, captivated by and influenced by social media. In the Philippines, the social media capital…
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The PRemise: Embracing the Power of AI in PR While Managing the Risks (Part 2)
Obviously, it is no longer a question of will AI be used in PR. Not even whether it should be adopted or…
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The PRemise: Embracing the Power of AI in PR While Managing the Risks
AI is not the future. It is in the now, almost ubiquitous from facial rec phone unlocking and Alexa powering up home…
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Pride and PR: How Brands and PR Can Reflect Pride Ideals and Values
Pride Month isn’t just a time for grand celebrations and big parades. It’s also a good opportunity to hear the diverse stories…
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Fostering a Growth Mindset at Work
The path to achieving self-growth is anything but smooth. The first step alone -- admitting that one needs to improve oneself --…
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4 Life Lessons from 4 Years Working in PR
It was May of 2019 when I got the call. That one call I couldn’t miss. The call that would symbolize the…
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New year, new personality: Maybe Delulu is the Solulu After All!
What will your 2024 era be? If upon reading ‘era,’ you thought of Taylor Swift, that’s not a coincidence. That’s just the…
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