PR and copywriting: Do’s and Don’ts

Many think that creating content, especially in the age of social media, is a walk in the park. Well, it’s far from that.

Great work goes into even the simplest Instagram captions, Facebook posts, tweets, blogs and website content to make them look effortless while generating substantial engagement andpersuading the reader on the message or to buy a product or avail of a service. Knowing the formula, however, can help a lot in developing effective copy. Here is a list of dos and don’ts to get you started.

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