You and your company are one quick Google search away from existing and potential clients, business partners, other organizations and companies — a few taps away from getting reviewed, hired or rejected for a project, partnership or long-term business. Do you know what they are going to see online? How much of you and your company can they see online?
Every time we use the Internet to send emails, visit websites, look or review products or services, or shop online, the internet is looking back at us. The traces we leave online can — and may — be used to get our personal information, identify current location, and even profile our political preferences and other predilections. All these make up what is called a digital footprint.
While it is impossible not to leave digital footprints, managing one’s online identity and reducing one’s digital footprint is not impossible. This crash course will walk us through how to manage our digital footprint.