Gone are the days when only celebrities, politicians and business leaders nurture an image. Our highly techie and individualistic society now allows individuals to cultivate their own brands as well. The popularity of social media and networking platforms has made the task even easier: Just about anyone can create a profile or image of oneself with a click of a few buttons and share that profile with anyone on the online world.
This personal brand is the public’s perception of an individual and his or her values and beliefs, goals and plans, achievements in his or her chosen field and more. This does not consist only of the personal details one shares on the internet such as age, education, current job and work experience. It also covers a person’s activity on social media and networking platforms – own posts, comments, reactions, shares — as these reflect one’s thoughts and sentiments, beliefs, aspirations, choices and preferences. Indeed, data from these actions are used by platforms to curate ads based on the profile created and push these ads on to a person’s feeds.
Sharing views and opinions on topics related to one’s field of expertise does play a big role in building a personal brand as it helps in establishing that the individual can be a trusted and reliable source of information in that particular field. This is one way many have been able to develop a profile or role as an influence(r) and even a key opinion leader in their respective area, which in turn helps in making sure their ideas reach a wider audience.
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