You’ve done the basic work. You’ve finalized the press release and have secured the approval of your client. You’ve pitched it to several publications and are now doing the waiting game.
But it has been several days. You’ve made a few follow-up emails and continue to wait. Two weeks, and you’re not seeing any progress still.
What gives? Maybe it’s timing, content, poor formatting or wrong media target. Perhaps it’s a combination of all of these.
Here are some tips to help increase your chances of landing a spot in key print and online publications.