National PR Congress Archives - Top PR Agency in the Philippines

February 17, 2021August 7, 2024

First-ever Digital PR Congress Opens with Reality Check on Business, PR and Media Landscapes

The 27th National Public Relations Congress officially kicks off its three-day run today with plenaries looking into the new realities for Philippine public relations and the business and media sectors. Presented by the Public Relations Society of the Philippines (PRSP), the country’s premier organization for public relations and communication practitioners, this year’s conference is the first time the National PR Congress is being held online in its 27 years and the first time it will run for three days instead of the usual two.

February 15, 2021August 7, 2024

Leadership and Communication: Upcoming PR Congress Explores Role of Leaders

COVID-19 is not just a health crisis. While wreaking havoc around the world and causing many losses, the pandemic also raises many other crucial issues, foremost of which is leadership.

Governments, businesses and organizations continue to struggle, all caught off guard by the pandemic and had to think on the fly. More than a year after the first COVID-19 case in the country was confirmed and without a cure in sight, many are still scrambling to get back on their feet, with industries contracting and companies losing people and revenue. In many cases, what spells the difference between success and failure in these trying times is the leadership.

February 4, 2021August 7, 2024

27th PR Congress Tackles Issues Shaping Philippine Communication Trends in Pioneer Virtual Conference

PR plans postponed or cancelled, budgets slashed, physical events reformatted to digital, engagements limited, teams working from home. These are just some of the realities transforming the PR industry today.

With the economy contracting and many businesses facing losses, shifts in priorities have pushed public relations to the back burner. As many PR companies in the country are small local operations, budget concerns resulting from activities being shelved and companies not renewing contracts or deferring PR projects are further tightening purses and pushing future stakes up in the air.