If you’ve ever written for the online environment, chances are you have been asked these questions: How many clicks did your article get? How did your piece rank in searches?
Many of us writers and content developers were taught to focus on the message and build on that core concept, hoping the beauty or usefulness of the idea will carry it through to the intended audience regardless of the clutter along the way. While that strategy surely has its share of success, in the online universe focusing on the message alone has ceased to be enough.
For your article to reach a larger audience and have a stronger impact, it has to rank high for a keyword or phrase search input. Studies have shown most Internet users do not browse past the first page of search results, so not showing up on the top of the list lowers your chances of getting new customers on-board or promoting your new products a bit more strongly.
This is where SEO comes in. SEO means search engine optimization, an approach to writing or developing content to improve a website’s rating on an Internet search and its page rank compared to related websites. Writing with SEO in mind, therefore, boosts a website’s visibility on major search engines such as Google and helps broaden your content’s reach.
But how exactly is this done?