The PRemise: Is It Time We Switched to GEO?
SEO has been a guiding pillar for online content. Large and small businesses alike have pursued, prioritized and relied on it for…
Read article
Tagged
PR
Beyond Impressions: Why Filipino Communicators are Setting the Global Standard for Responsible AI and Measurable PR
BY Ana Pista, APR, Speaker, ICCO Global Summit 2025 With AI writing headlines, creating campaigns, even mimicking brand voice, the crucial question…
Read article
Valorant™ Collaborates with Katseye for the 2025 Game Changers Championship Anthem
Riot Games has recently unveiled the Valorant Game Changers Championship 2025 music video “Go Off,” which features a reimagined version of the…
Read article
Updates to VCT Challengers in APAC 2026
Riot Games recently announced the Challengers Path to Champions that is going to shake things up for the Challengers leagues. If you…
Read article
Fright Night Done Right: Where to Party (and How to Get Around Safely) this Halloween
As dusk falls over Metro Manila, the city transforms into a labyrinth of flickering lights, crowds in costumes and buzzing beats. For…
Read article
Work Burnout and the Elusive Work-Life Balance in PR Part 2
So yes, WLB remains a tightrope act, especially in the PR world. But as with other high-wire performances, it can be done,…
Read article
League of Legends: Wild Rift Celebrates 5-Year Anniversary with Special Musical Collaboration with aespa’s NINGNING
League of Legends: Wild Rift marks its fifth anniversary with “Miss This Life,” an electro-pop anthem performed by aespa’s NINGNING in collaboration…
Read article
Chevron and Partners Lead Coastal Cleanup in Batangas with 250 Volunteers
The Coastal Cleanup hosted by Chevron Philippines Inc. (CPI), marketer of Caltex fuels and lubricants, in line with the International Coastal Cleanup…
Read article
Chevron Appoints New CPI General Manager and Country Chairman
Chevron Philippines Inc. (CPI), marketer of Caltex fuels and lubricants, has appointed Pongtorn “Bon” Tangmanuswong as its newest general manager and country…
Read article
Work Burnout and the Elusive Work-Life Balance in PR
Easily tired and lacking the usual energy at work? Having difficulty concentrating or taking longer than usual to finish tasks? Feeling trapped…
Read article