27th PR Congress Tackles Issues Shaping Philippine Communication Trends in Pioneer Virtual Conference

PR plans postponed or cancelled, budgets slashed, physical events reformatted to digital, engagements limited, teams working from home. These are just some of the realities transforming the PR industry today.

With the economy contracting and many businesses facing losses, shifts in priorities have pushed public relations to the back burner. As many PR companies in the country are small local operations, budget concerns resulting from activities being shelved and companies not renewing contracts or deferring PR projects are further tightening purses and pushing future stakes up in the air.   

Continue reading “27th PR Congress Tackles Issues Shaping Philippine Communication Trends in Pioneer Virtual Conference”

PRSP Grows Network with VisMin Chapters, Announces Upcoming 27th PR Congress

The Public Relations Society of the Philippines (PRSP), the country’s premier association of PR and communications professionals, expands its network to Visayas and Mindanao with the creation of regional chapters.

As the pandemic puts industries and businesses under immense pressure to adapt to the new normal and recoup losses, PRSP underscores the crucial role of communication and hopes to help synergize the efforts of communications professionals across the country. The newly instated chapters will provide more avenues for collaboration and learning through shared knowledge, technology, training and best PR practices.

Continue reading “PRSP Grows Network with VisMin Chapters, Announces Upcoming 27th PR Congress”

Upcoming 27th PR Congress Puts Spotlight on Mental Health in the Workplace

Mental health disorder is the third most common disability in the country, with an estimated 6 million Filipinos living with depression and/or anxiety, according to World Health Organization (WHO) data. Lack of updated information fails to present an accurate and complete picture of the status of mental health in the Philippines today, but previous studies by WHO, the Philippine Statistics Authority and other bodies indicate mental health is a serious – and growing – concern.

Continue reading “Upcoming 27th PR Congress Puts Spotlight on Mental Health in the Workplace”

New Year, New Decade for Philippine PR: 27th National PR Congress Explores Industry Outlook

The beginning of this decade and new year comes with both celebration and challenge. Celebration because despite the COVID-19 pandemic, industries are adapting and the economy is beginning to move. Challenge because even as society is rebuilding, this must be with an inclusive and emancipatory new normal in mind. Economic growth must intersect with a rise in quality of life, particularly for the marginalized. Industries must ensure the well-being of all stakeholders, internal and external alike, and not just a few.

Continue reading “New Year, New Decade for Philippine PR: 27th National PR Congress Explores Industry Outlook”

Online Empowerment: A Generation of Discerning Communication

The digital age continues to change modern-day life, the influx of innovations disrupting all facets of life from work to home to how people communicate, interact and relate to others. With the internet and the myriad of online platforms making access to people and information instant and in most cases real-time, almost everyone conducts most of their activities online, making digital, mobile and social media indispensable in daily life.

Continue reading “Online Empowerment: A Generation of Discerning Communication”

27th National PR Congress Goes Digital, Tackles Industry Issues in the New Normal

The post-pandemic Philippine PR landscape, industry recovery efforts and pressing issues such as sustainability, resiliency, leadership during times of crises and diversity headline the upcoming 27th National Public Relations Congress.

Spearheaded and organized by the Public Relations Society of the Philippines (PRSP), the nation’s premier organization for public relations professionals, the annual gathering of communication professionals from all over the country will also try to look into how practitioners can maximize the changing market dynamic to boost the industry at the same time outline trends and opportunities moving forward. 

Continue reading “27th National PR Congress Goes Digital, Tackles Industry Issues in the New Normal”