Tag: writing

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Explore and Make the Most of the Art of Trendjacking

If you’re on the internet a lot, which is highly likely during this COVID-19 crisis, you’ve probably noticed how some brands take advantage of current trends to boost presence online. Some brands have been fortunate with this strategy and are able to generate interest in their products and services, subsequently strengthening footprint and sales. Other brands have not been so lucky and reaped negative results.

Remember when the game Pokémon GO was a huge craze a few years back and some telecom companies offered users free access to the game for a limited time? Or how one ride-hailing app hopped on the #10YearChallenge last year by tweeting a hilarious side-by-side comparison of EDSA showing how the main thoroughfare looked exactly the same?

This is trendjacking.

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How to Secure a Spot in Publications

You’ve done the work. You’ve finalized the press release and have secured the approval of your client. You’ve pitched it to several publications and are now doing the waiting game.

But it has been several days. You’ve made a few follow-up emails and continue to wait. Two weeks, and you’re not seeing any progress still.

What gives? Maybe it’s timing, content, poor formatting or wrong media target. Perhaps it’s a combination of all of these.

Here are some tips to help increase your chances of landing a spot in key print and online publications.

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