Work-life integration the new norm

With another year unfolding comes new goals and objectives as businesses and organizations finalize plans for the next few months. But business planning and strategy has ceased to be just about setting sales targets and performance metrics: As more companies  increasingly become aware of the need to keep employees engaged as a means of ensuring business success, organizations are looking at human resource management and development as a key part of the planning phase.  

Employees, whether new to the corporate jungle or a veteran, are for their part also making plans and revisiting career opportunities – or the lack thereof — as these relate to their long-term life goals. This is why it’s no wonder many employees review their prospects in their current workplace or start exploring outside around this time. 

As employee satisfaction and engagement climb the list of priorities, the spotlight is turned on work-life integration. This is even more relevant in today’s work environment, with millennials starting to account for the bulk of the workforce. Employees now are more aware of the many opportunities that await them and feel more empowered to make job choices. They look for job satisfaction not just in terms of pay but also, and sometimes even more strongly, in terms of upward mobility, personal growth and creativity.

But what really is work-life integration?

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SEO writing: Tips to boost your story’s reach

If you’ve ever written for the online environment, chances are you have been asked these questions: How many clicks did your article get?  How did your piece rank in searches?

Many of us writers and content developers were taught to focus on the message and build on that core concept, hoping the beauty or usefulness of the idea will carry it through to the intended audience regardless of the clutter along the way. While that strategy surely has its share of success, in the online universe focusing on the message alone has ceased to be enough.

For your article to reach a larger audience and have a stronger impact, it has to rank high for a keyword or phrase search input. Studies have shown most Internet users do not browse past the first page of search results, so not showing up on the top of the list lowers your chances of getting new customers on-board or promoting your new products a bit more strongly.

This is where SEO comes in. SEO means search engine optimization, an approach to writing or developing content to improve a website’s rating on an Internet search and its page rank compared to related websites. Writing with SEO in mind, therefore, boosts a website’s visibility on major search engines such as Google and helps broaden your content’s reach.

But how exactly is this done?

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