Caltex, marketed by Chevron Philippines Inc. (CPI), is strengthening its nonfuel retail (NFR) offerings alongside continuous retail presence growth through a recent partnership with Pickup Coffee, a proudly Pinoy brand.
Besides boosting Caltex’s NFR strategy, teaming up with Pickup Coffee will enable Caltex to offer customers a rewarding coffee experience while they refuel, uplifting everyone with fast, delicious and affordable beverages everywhere and along their trips. The collaboration is expected to drive more foot traffic to Caltex stations, increase revenue and enhance the Caltex brand image.
Additionally, the partnership aligns with the brand’s commitment to provide value-added services that improve the overall customer experience at Caltex.
Caltex is focused on building long-term partnerships based on trust and shared goals, understanding that lasting success comes from collaboration. The company believes that strong partnerships are crucial for creating value, encouraging innovation and supporting sustainable growth. Pickup Coffee shares the same philosophy and aligns with Caltex’s commitment to work together for mutual success and create a meaningful, long-term impact.
“Pickup Coffee is thrilled to partner with Caltex as we both prioritize long-term relationships grounded on trust and shared success. This partnership reflects our commitment to work together to deliver exceptional value to our customers. We are excited about the possibilities this collaboration holds and eagerly anticipate the positive impact it will have on the customer experience,” said Francis Flores, Pickup Coffee CEO.
“We truly believe that this partnership will help strengthen the brand’s presence and reputation even more, which is why we are excited about teaming up with Pickup Coffee. This collaboration will not only strengthen our presence but also provide customers with a more rewarding and seamless experience, showcasing our dedication to innovation, value and sustainable growth,” added Billy Liu, CPI general manager and country chair.
