Global Alliance for Public Relations and Communication Management announces the first group of member organizations and institutions from around the world joining its ground-breaking collaboration with the WHO QualityRights initiative. This global effort is set to drive transformative change in the areas of mental health and human rights across the communication profession in 2025 and beyond.
Global Alliance invites communication professionals, organizations and leaders everywhere to register for the free, self-guided WHO QualityRights e-training. This transformative program aims to empowers individuals to champion mental health, reduce stigma, and promote human rights within their workplaces and communities.
The first group of global organizations joining the initiative comprises:
- Elizade University — Nigeria
- Perhumas — Indonesia
- EIC — European Institute of Communications — Ireland
- NIPR — Nigerian Institute of Public Relations — Nigeria
- FERPI — Italian Federation of Public Relations — Italy
- PRINZ — Public Relations Institute of New Zealand — New Zealand
- CSCE — Centre for Strategic Communication Excellence — Australia
- PROCOM — Finnish Association of Communication Professionals — Finland
- PRISA — Public Relations Institute of Southern Africa — Southern Africa (Botswana, Namibia, Lesotho, Eswatini, South Africa)
- Tuhid — Turkish Public Relations Association — Turkey
- HuPRA — Hungarian Public Relations Association — Hungary
- PRSP — Public Relations Society of Philippines — Philippines
- Apriori World — Croatia
- ZIPRC — Zambia Institute of Public Relations and Communication — Zambia
- ASCOPA — Association of Strategic Communication and Public Affairs — Czech Republic
- ULAB — University Liberal Arts Bangladesh — Bangladesh
- LSPR — Institute of Communication and Business — Indonesia
- APRN — ASEAN Public Relations Network — Indonesia
- University of Johannesburg – Student Health and Wellbeing Centre — South Africa
This diverse coalition reflects a global commitment to break down barriers, confront stigma, and embed mental health and human rights into the heart of professional communication practices.
“2025 is the year we move beyond awareness and into action,” said Prof. Justin Green, president and CEO of Global Alliance. “Our collaboration with WHO’s QualityRights initiative is about creating lasting, systemic change. Mental health is a human right, and as communication professionals, we have the power — and the responsibility — to foster environments where everyone feels supported, valued and heard.”
This commitment aligns with the Global Alliance’s Snapshot Report on Mental Health and Wellbeing in PR and Communications, which highlights the urgent need for systemic reform within the profession. The report calls for stronger mental health frameworks, supportive workplace cultures, and the elimination of stigma — goals that the QualityRights e-training directly supports.
The WHO QualityRights e-training is available free of charge and is designed for individuals, teams and organizations looking to:
- Deepen their understanding of mental health and human rights
- Challenge and change stigma in the workplace and beyond
- Develop inclusive communication strategies that promote mental wellbeing
“Every person who registers and completes this training becomes part of a global movement for change,” added Prof. Green. “This isn’t just professional development — it’s a personal commitment to buil a more compassionate, inclusive and equitable world.”
Join the movement. Register today. Be part of a global community dedicated to transforming mental health and human rights. Register for the free WHO QualityRights e-training now: https://www.who.int/teams/mental-health-and-substance-use/policy-law-rights/qr-e-training.
For more information about Global Alliance’s collaboration with WHO’s QualityRights initiative, visit: https://www.globalalliancepr.org/global-alliance-who-qualityrights-initiative-collaboration.
