Home Credit Philippines, the country’s leading consumer finance provider, bagged several recognitions at the second annual edition of the Marketing Excellence Awards held December 1 at New Coast Hotel, Manila.
Home Credit was recognized as finalist under three major categories: Excellence in Integrated Marketing and Excellence in Brand Awareness for its Para sa Life campaign and Excellence in Corporate Social Responsibility for its Payo Para sa Life campaign.
Sheila Paul, chief marketing officer, won the bronze award in the Marketing Leader of the Year category for outstanding leadership and excellence in the field of marketing and for making a significant impact on Home Credit’s overall marketing and communications initiatives.
“We at Home Credit are humbled by these awards and we are very proud of all the people who have made these recognitions possible. These serve as a testament to our commitment to provide the best service to our Filipino customers. Winning awards is just a small part of what we do as a brand; the biggest win that we could ever receive is making our consumers happy and fulfilled with our efforts and services,” shared Paul.
The Marketing Excellence Awards is designed to celebrate, recognize and reward the country’s outstanding marketing campaigns. It is the premier platform for marketers to showcase their creative excellence, successful strategies and effective delivery.
Panalo Para sa Life
Excellence with a heart for service — these achievements prove that Home Credit is geared toward exemplary customer service, continuous innovation and dedication to creating an impact on the life of every Filipino.
Home Credit’s winning campaigns were carried out successfully with the help of its agency partners Homonym PH and Shift, which strengthened the brand’s messaging and highlighted its mission of being every Filipino’s lifestyle partner.
Since its launch, Para sa Life campaign has promoted inclusivity and given opportunities to all Filipinos by being their ultimate life partner. Payo Para sa Life served as the financial literacy arm of the brand activated through several platforms, produced in partnership with Manila Broadcasting Company (MBC) and local independent media agency PraXis.
With these new recognitions, Home Credit vows to intensify its efforts, continue to roll out campaigns and give the best service to its consumers with a broader reach, new activations and more innovations in the coming year.
Home Credit Philippines is a financing company duly licensed and supervised by the Securities and Exchange Commission (SEC) and by the Bangko Sentral ng Pilipinas (BSP). To learn more about the latest updates from Home Credit Philippines, visit its official website www.homecredit.ph. You may also follow its official Facebook, Instagram and TikTok accounts. Customers are encouraged to download the Home Credit App on Google Play to know more about the latest promos and see what is new in the Marketplace.
